5 DIGITAL MARKETING FIRMS IN GHANA The internet has taken over and the number of people online is increasing daily. Marketing has always been founded on the idea of meeting and connecting with an audience that would become customers. However, they cannot be met traditionally quite often. You have to connect with them at a … Read more
5 New Business Ideas in Africa There is no doubt Africa is a land of great opportunities. Whether you are in the diaspora considering a return to the motherland or you reside on the continent and want to start a business, these new business ideas in Africa will be of great help. We have tried … Read more
Top 5 Proven Strategies For Marketing A Retail Business In Ghana. One of the most frequent questions I get asked is how to market a retail business. Instead of giving a straightforward answer, I ask one question, “who are your ideal customers?” Most people don’t have a precise answer to this simple question. If you … Read more
Top 5 Businesses You Can Do In Ghana With Less Than 500 Cedis. Has the pandemic left your finances in chaos? Are you struggling to keep up with piles of bills? Do your business ideas need a huge capital to take off? Do you have a little less than 500 Cedis to spare? Well, we … Read more
Top 4 Reasons Why Every Business Must Be On Social Media. Social media is one of the most powerful inventions the world has seen. For the past two decades, social media has redefined how humans relate to each other. And businesses fully depend on human relations too. Social media platforms such as Facebook, Youtube, Linked … Read more
This post seeks to encourage retailers to welcome reviews since they cannot do away with them. So far as they are selling online, customers will have no option than to give their opinions on their customer services and products. There are two sides of the same coin when it comes to reviews, it can be … Read more
Although African print fabric has been in existence for decades, Ghanaian entrepreneurs are doing their best to still keep made-in-Ghana fabrics in vogue in Ghana and beyond. But how is this being done? Ellen Dapaah of CitiBusiness takes a look at the new trend of how African print fabric is being used to promote Ghanaian … Read more