Unlocking Growth: The Power of B2B Omni Channel Marketing


B2B just means business-to-business. Imagine this: instead of a company selling cool sneakers to you (that’s B2C or business-to-consumer), it’s like companies are selling cool stuff to other companies. Now, the omni channel part is like magic—companies making sure they sell their stuff in loads of different ways. Like, they might have a website, a … Read more

Share a Coke: Crafting a Brand Experience Beyond the Logo

Imagine the world of marketing as a huge stage where big companies with giant budgets usually steal the spotlight. Now, picture Coca-Cola’s “Share a Coke” campaign as a shining star in this grand show. It’s not just any ad—it’s like a magical performance that connects with people and teaches entrepreneurs some serious tricks. Instead of … Read more

Field Marketing Explained: Strategies, Roles, and Impact

Field Marketing

In marketing, staying ahead of the competition often involves venturing beyond traditional methods. Enter field marketing, a strategic approach that bridges the gap between businesses and their target audiences through direct engagement. In this comprehensive guide, we will delve into the essence of field marketing, elucidate its roles, and explore its far-reaching impact. What is … Read more

Navigating the Future of Marketing: The Power of Omnichannel Strategies


In today’s digital age, businesses must evolve to meet the ever-changing demands of consumers. One such evolution is the advent of omnichannel marketing, a strategy that has transformed the way brands engage with their audiences. In this comprehensive guide, we’ll unravel the concept of omnichannel marketing, provide real-world examples, explore its four key pillars, and … Read more

Facebook 2023 Updates: What Marketers Need to Know


1. Facebook Q2 User Stats Meta’s Q2 2023 earnings report brings some interesting insights for marketers. Despite all the headlines suggesting Facebook’s decline, the numbers paint a different picture. In June 2023, Facebook boasted 2.06 billion daily active users, marking a 5% increase from the previous year. Moreover, the platform reached a staggering 3.03 billion … Read more

Ethical Considerations in Neuromarketing: Balancing Innovation and Responsibility

Neuromarketing Ethics

Neuromarketing, the practice of using neuroscience principles to understand and influence consumer behaviour, has emerged as a powerful tool for advertisers and marketers. While it offers valuable insights into consumer preferences and decision-making processes, it also raises significant ethical concerns. Critics argue that neuromarketing has the potential to manipulate consumer choices without their awareness, leading … Read more

The Marketing Crash Course for Non-Marketers: Mastering the Art of Selling


Marketing – it’s a word that often conjures up images of ad agencies, catchy slogans, and big budgets. But in reality, marketing is an essential component of virtually everything we do in the business world. Whether you’re an entrepreneur, a product developer, or a creative artist, understanding the fundamentals of marketing can be your ticket … Read more

Eye Tracking in Marketing: Decoding the Science of Attention

In today’s 25-second Tiktok world, capturing and maintaining the attention of your audience is crucial for effective marketing. One innovative technique that has emerged to understand and harness the power of attention is eye tracking. In this article, we will explore what eye tracking in marketing is, its purpose, and its real-world applications. We’ll also … Read more

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