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How Marketers Can Engage Ghana’s Older Generation
In Ghana, the older generation holds an immense amount of untapped potential for brands. They may not be called “Baby Boomers” as in Western contexts, but this demographic—largely aged 60 and above—represents an influential group …
How Marketers Can Engage Ghana’s Older Generation
In Ghana, the older generation holds an immense amount of untapped potential for brands. They may not be … Read more
Revolutionizing Advertising in Ghana with Programmatic Digital Out of Home (DOOH)
In Ghana’s ever-evolving digital landscape, where consumer attention is split across countless platforms, businesses face an important challenge: … Read more
Addressing the Ethical Challenges: A Framework for Responsible AI Use
The rapid advancement of artificial intelligence (AI) in marketing has introduced both unprecedented opportunities and significant ethical dilemmas. … Read more
Coca-Cola’s AI-Generated Christmas Ad Faces Backlash Over “Soulless” Execution
Coca-Cola’s holiday campaigns have long been iconic, with its “Holidays Are Coming” ad becoming a hallmark of festive … Read more
Volvo’s “Pro-Life” Ad Earns Praise as Jaguar Faces Backlash Over “Woke” Rebrand
Volvo is being celebrated for its recent “For Life” campaign, which has resurfaced this week amidst widespread criticism … Read more
