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The impact of Neubrutalism in Modern Advertising

Neubrutalism in modern advertising represents a shift towards a more raw, unpolished, and authentic aesthetic, resonating with contemporary audiences who value transparency and authenticity. My first encounter with Neubrutalism happened on Gumroad, a platform I …
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Neuromarketing Ethics

The Ethics of Neuromarketing: A Pro-Advertising Perspective

In modern advertising, neuromarketing stands at the intersection of neuroscience and consumer behavior, offering unprecedented insights into how … Read more

The impact of Neubrutalism in Modern Advertising

Neubrutalism in modern advertising represents a shift towards a more raw, unpolished, and authentic aesthetic, resonating with contemporary … Read more

Glovo is Shutting down its operations in Ghana and here is why.

First, it was Dark and Lovely, Nivea Ghana, Game Shopping Center, Vodafone and now it is Glovo that … Read more

7 Modern Leads Generation tools for Startups

Lead generation is the process of attracting and capturing interest from potential customers (leads) for a product or … Read more

ALX Ghana Street Campaign is the Best so far, this Year

ALX Ghana’s marketing campaign, coupled with its impactful training programs and strategic partnerships, has not only transformed the tech education landscape in Ghana but also set a precedent for quality education and skill development across the continent. As Africa’s population continues to grow, initiatives like ALX will play a crucial role in unlocking the continent’s potential and shaping its future as a global leader in technology and innovation.