Hiring your first sales representative for a small agency is a significant step, and the timing of this hire can greatly impact your business’s growth. Here are some key factors to consider when determining the right time to bring on a sales rep: 1. Steady Revenue Stream 2. Capacity to Manage Increased Demand 3. Defined … Read more
Introduction Marking another year in the journey of your business is not just a celebration; it’s an opportunity to strengthen your brand, engage customers, and create a lasting impact. Let’s explore innovative ways to not only commemorate your business anniversary but also turn it into a marketing extravaganza. How do I advertise my business on … Read more
The scent of gingerbread, the twinkling lights, and the sound of festive carols – it’s that time of the year! The holiday season is not just about decking the halls; it’s also the perfect opportunity to deck out your business for a sleigh-full of customers. Here are 11 enchanting strategies to make your brand the … Read more
Customer Care Week presents a golden opportunity for marketers to amplify brand loyalty and foster a positive customer experience. Here are strategic marketing ideas to make this Customer Care Week a resounding success: Brand Appreciation Campaign Launch a special brand appreciation campaign, highlighting the dedication of your customer service teams. Utilize social media, email marketing, … Read more
In the bustling markets of Accra and the serene villages of the other regions, a powerful tool has emerged as a linchpin for business communication – WhatsApp Business. As we delve into the digital fabric of Ghana’s business landscape, the significance of WhatsApp Business becomes palpable, offering a dynamic platform that fosters seamless interactions, customer … Read more
West Africa has experienced significant economic challenges over the past decade, with fluctuating GDP growth rates and numerous obstacles, including poverty, armed conflict, and population growth. The COVID-19 pandemic further exacerbated the region’s economic woes, leading to a sharp decline in GDP. Despite these hurdles, there is a glimmer of hope for the future, as … Read more
In a fast-paced digital world, where social media platforms dominate our attention, email newsletters continue to be a powerful and intimate way to connect with your audience. Whether you’re a novice marketer or an aspiring blogger, crafting a compelling email newsletter can be a game-changer for your brand. This comprehensive guide aims to equip beginners … Read more
Oil Marketing Companies (OMCs) in Ghana have made adjustments to the prices of petroleum products at the pumps starting from July 17, 2023. TotalEnergies, GOIL, and Shell are among the companies that have implemented price changes. Fuel Now Selling at ¢12.45 TotalEnergies is now selling diesel and petrol at ¢12.45 per litre, up from the … Read more
Bank of Ghana Governor, Dr. Ernest Addison, has announced that since the launch of the Domestic Gold Purchase Programme (DGPP) in June 2021, the bank has increased its gold reserves by over 7.70 tonnes as of June 30, 2023. The total gold reserves now stand at 16.67 tonnes, compared to the previous 8.77 tonnes before … Read more
Standard Chartered Bank and Access Bank Plc have recently reached an agreement regarding the sale of Standard Chartered’s subsidiaries in Angola, Cameroon, The Gambia, and Sierra Leone, as well as its Consumer, Private & Business Banking business in Tanzania. The completion of these transactions is contingent upon approval from local regulators and Nigeria’s banking regulator. … Read more