Celebrating Milestones: Creative Business Anniversary Marketing Ideas

Introduction Marking another year in the journey of your business is not just a celebration; it’s an opportunity to strengthen your brand, engage customers, and create a lasting impact. Let’s explore innovative ways to not only commemorate your business anniversary but also turn it into a marketing extravaganza. How do I advertise my business on … Read more

Strategic Marketing Initiatives for Customer Care Week

Strategic Marketing Initiatives for Customer Care Week

Customer Care Week presents a golden opportunity for marketers to amplify brand loyalty and foster a positive customer experience. Here are strategic marketing ideas to make this Customer Care Week a resounding success: Brand Appreciation Campaign Launch a special brand appreciation campaign, highlighting the dedication of your customer service teams. Utilize social media, email marketing, … Read more

WhatsApp Business: Empowering Business Communication and Engagement in Ghana


In the bustling markets of Accra and the serene villages of the other regions, a powerful tool has emerged as a linchpin for business communication – WhatsApp Business. As we delve into the digital fabric of Ghana’s business landscape, the significance of WhatsApp Business becomes palpable, offering a dynamic platform that fosters seamless interactions, customer … Read more

Harnessing the African Continental Free Trade Area (AfCFTA) for Sustainable Economic Recovery in West Africa

West Africa has experienced significant economic challenges over the past decade, with fluctuating GDP growth rates and numerous obstacles, including poverty, armed conflict, and population growth. The COVID-19 pandemic further exacerbated the region’s economic woes, leading to a sharp decline in GDP. Despite these hurdles, there is a glimmer of hope for the future, as … Read more

Mastering the Art of Email Newsletters: A Comprehensive Guide for Beginners

Subscribe newsletter concept on tablet screen with office objects on white wooden table. All screen content is designed by me. Flat lay

In a fast-paced digital world, where social media platforms dominate our attention, email newsletters continue to be a powerful and intimate way to connect with your audience. Whether you’re a novice marketer or an aspiring blogger, crafting a compelling email newsletter can be a game-changer for your brand. This comprehensive guide aims to equip beginners … Read more

Standard Chartered Bank and Access Bank Plc Enter Sale Agreements for African Subsidiaries in 5 Countries

Hong Kong, China- December 18, 2018: Standard Chartered in Hong Kong. Standard Chartered is a British company that operates more than 1,200 branches and outlets in more than 70 countries worldwide.

Standard Chartered Bank and Access Bank Plc have recently reached an agreement regarding the sale of Standard Chartered’s subsidiaries in Angola, Cameroon, The Gambia, and Sierra Leone, as well as its Consumer, Private & Business Banking business in Tanzania. The completion of these transactions is contingent upon approval from local regulators and Nigeria’s banking regulator. … Read more

Jospong Group of Companies Showcases 360 Integrated Waste Management Services at IFAT 2023

The Jospong Group of Companies (JGC) recently participated in the world’s leading trade fair for water, sewage, waste, and raw material management (IFAT 2023) in Johannesburg, South Africa. The three-day exhibition and conference, which took place from July 5-7, 2023, attracted over 100 exhibitors and 5,000 visitors from around the world. The JGC delegation, which … Read more