The New Year is synonymous with fresh starts and ambitious goals, making it a prime time for businesses to capture the attention of motivated consumers. People across the globe set resolutions to improve their lives—whether it’s saving more money, staying organized, or making healthier choices. For brands, this represents an incredible opportunity to create highly … Read more
The New Year is a season of transformation. It’s when people reflect on their lives, set ambitious goals, and embrace the idea of starting fresh. For businesses—especially startups—this presents a golden opportunity to connect with your audience on a deeper, more personal level. One of the most effective ways to capitalize on the New Year … Read more
The New Year offers a unique opportunity for startups to refresh their branding, engage customers, and set the tone for the year ahead. It’s a time when people are full of optimism, ready to embrace change, and, more importantly, are actively looking for products and services to help them achieve their resolutions. For startups, this … Read more
In Ghana, the older generation holds an immense amount of untapped potential for brands. They may not be called “Baby Boomers” as in Western contexts, but this demographic—largely aged 60 and above—represents an influential group with spending power that shapes industries like agriculture, real estate, healthcare, and tourism. They’re deeply loyal, not just to the … Read more
In Ghana’s ever-evolving digital landscape, where consumer attention is split across countless platforms, businesses face an important challenge: how to create advertising campaigns that truly stand out. The need for compelling, relevant, and well-timed messages has never been greater, especially for brands looking to connect with diverse audiences across multiple regions. Enter programmatic digital out … Read more
Coca-Cola’s holiday campaigns have long been iconic, with its “Holidays Are Coming” ad becoming a hallmark of festive nostalgia. However, the 2024 reboot—crafted using generative AI—has sparked significant backlash, leaving many viewers unimpressed. Despite an ambitious creative process involving 10,000 rendered frames, over 40 creatives, and global collaboration, the ad has been criticized for lacking … Read more
Volvo is being celebrated for its recent “For Life” campaign, which has resurfaced this week amidst widespread criticism of Jaguar’s rebrand. The nearly four-minute ad, created for Volvo’s new all-electric SUV, the EX90, highlights the car’s advanced safety features by weaving a heartfelt story of a man learning he is going to be a father … Read more
Advertising and popular culture share a deeply intertwined relationship, each influencing and reinforcing the other in a cycle that shapes public perception, social trends, and consumer behavior. From its earliest days, advertising has borrowed from and contributed to the cultural landscape, using the symbols, language, and narratives of popular culture to resonate with audiences on … Read more
As technology transforms how people connect and experience the world, the metaverse has emerged as a groundbreaking platform, opening up limitless possibilities in the realm of digital advertising. This interconnected virtual space allows users to explore a 3D environment, interact with one another, and engage in activities that mimic or surpass real-world experiences. As a … Read more
In a world where consumers are bombarded with thousands of advertisements every day, standing out is no small feat. For advertisers, the battle for attention has become more complex and competitive, and traditional approaches are losing their charm. Yet two elements have proven to be a potent combination in capturing hearts, minds, and brand loyalty: … Read more