Here, we bring you a collection of thought-provoking opinion articles that delve into the latest trends, strategies, and controversies in the world of marketing. Our contributors, industry experts, and influential voices share their unique perspectives, challenging conventional wisdom and sparking conversations.
In a world dominated by smartphones, unlocking the potential of SMS marketing is a game-changer for small businesses. Let’s dive into the realm of short messages and discover how SMS marketing can elevate your business strategy. What are SMS Ads? SMS ads, or Short Message Service advertisements, involve sending promotional messages directly to consumers’ mobile … Read more
“Uber’s strategic approach to awareness advertising has been instrumental in its growth, transforming it from a start-up into a global brand. From its pioneering rideshare concept outlined in early ad campaigns to its versatile, dynamic marketing mix today, Uber has excelled at embedding its brand in users’ consciousness. Adept at leveraging digital marketing, partnerships, and data-driven solutions, Uber’s consistent innovation in public awareness advertising continues to drive its status as a comprehensive mobility solutions provider.”
Jingle bells, jingle bells, marketing all the way! ‘Tis the season to unleash your festive spirit and let your brand shine like Rudolph’s nose. But hey, we get it—budgets can be tighter than Santa’s suit this time of year. Fret not, because we’ve got your back with a sleigh-full of free and fabulous December marketing … Read more
Embarking on the journey to market success requires more than just a product—it demands a well-crafted Go-To-Market (GTM) strategy. In this in-depth guide, we’ll unravel the key components of a winning GTM strategy, answering burning questions to equip you with the tools needed to conquer the market. What are the 5 key marketing strategies? Prepare … Read more
Welcome to the dynamic world of MLM network marketing, where connections are currency and growth knows no bounds! If you’re ready to take your MLM business to the next level, you’re in the right place. In this comprehensive guide, we’ll tackle the burning questions our ambitious readers have about MLM leads, recruiting, and mastering the … Read more
Entering the realm of email marketing might seem like stepping into a labyrinth of jargon and strategies, but fear not, fellow beginners! Let’s break down the basics and demystify the art of email marketing. How Do I Start Email Marketing for Beginners? Starting your email marketing journey involves a few key steps: Is Email Marketing … Read more
In this big digital world, where content is the king, this thing called strategic content has shown up and shaken things up. Let’s dig into the nitty-gritty of strategic content and uncover the strategies that can make your digital presence soar. What is Strategic Content? Strategic content involves the intentional creation, distribution, and management of … Read more
In the bustling markets of Accra and the serene villages of the other regions, a powerful tool has emerged as a linchpin for business communication – WhatsApp Business. As we delve into the digital fabric of Ghana’s business landscape, the significance of WhatsApp Business becomes palpable, offering a dynamic platform that fosters seamless interactions, customer … Read more
Branding an event is a crucial aspect of its success, as it sets the tone, creates anticipation, and leaves a lasting impression on attendees. A well-executed event branding strategy can enhance engagement, boost attendance, and establish a strong brand identity. In this comprehensive guide, we will explore essential steps to brand an event effectively, from … Read more
In today’s fast-paced digital world, technology has become an indispensable tool for businesses to amplify their branding efforts. African brands, recognizing the potential of technology, are now harnessing its power to connect with consumers in innovative and engaging ways. In this blog post, we’ll explore how technology is playing an increasingly vital role in branding, … Read more
