In Ghana, the older generation holds an immense amount of untapped potential for brands. They may not be called “Baby Boomers” as in Western contexts, but this demographic—largely aged 60 and above—represents an influential group with spending power that shapes industries like agriculture, real estate, healthcare, and tourism. They’re deeply loyal, not just to the … Read more
as non-profits navigate the complex landscape of advertising, focusing on mission-driven messaging, community engagement, and strategic resource management will be essential for driving success. In a world where every voice matters, the right campaign can inspire action and bring about meaningful change.
ACCRA, Ghana 1st December 2023 Ghana Code Club proudly inaugurates Hopper Dean AI Center, situated in the heart of Kwabenya, Ashongman Estates, Accra. This state-of-the-art facility is made possible through the gracious support of the Hopper Dean Family from the United States, marking a significant step forward in Ghana’s journey towards technological innovation and education. Empowering … Read more
Kwame Lal is a remarkable person who is the CEO, CTO, and Co-founder of Cedijob, an innovative freelance platform that is changing the way businesses and individuals connect with independent professionals in Ghana.
5 DIGITAL MARKETING FIRMS IN GHANA The internet has taken over and the number of people online is increasing daily. Marketing has always been founded on the idea of meeting and connecting with an audience that would become customers. However, they cannot be met traditionally quite often. You have to connect with them at a … Read more
Top 5 Businesses You Can Do In Ghana With Less Than 500 Cedis. Has the pandemic left your finances in chaos? Are you struggling to keep up with piles of bills? Do your business ideas need a huge capital to take off? Do you have a little less than 500 Cedis to spare? Well, we … Read more
The main essence of marketing is to attract customers to a business. Marketing is therefore explained as an action businesses take towards promoting and increasing the sales of their products or services. This can be done by advertising or doing market research. Market Research is what educates a brand on Market Demand and helps the … Read more
5 Reasons Every Business Needs a Marketing Strategy. All over the world, businesses are built on systems and structures. These systems and structures guide the growth and sustainability of such businesses. One of the most important systems for any business in the world is Marketing. Firms and establishments of all kinds and sizes are developing … Read more