The Ethics of Neuromarketing: A Pro-Advertising Perspective

Neuromarketing Ethics

In modern advertising, neuromarketing stands at the intersection of neuroscience and consumer behavior, offering unprecedented insights into how we think and make purchasing decisions. As a proponent of advertising, I believe neuromarketing, when used ethically, holds immense potential to enhance both consumer experiences and business outcomes. However, it’s crucial to address the ethical considerations to … Read more

The impact of Neubrutalism in Modern Advertising

Neubrutalism in modern advertising represents a shift towards a more raw, unpolished, and authentic aesthetic, resonating with contemporary audiences who value transparency and authenticity. My first encounter with Neubrutalism happened on Gumroad, a platform I frequently explore for creative inspiration and innovative products. What started as a casual browsing session quickly turned into a deep … Read more

Glovo is Shutting down its operations in Ghana and here is why.

First, it was Dark and Lovely, Nivea Ghana, Game Shopping Center, Vodafone and now it is Glovo that is shutting down operations in Ghana due to profit margins. Is it a mere coincidence, or does Ghana have a problem with international brands? or Glovo has a perculiar problem? This video will explore the reasons why … Read more

7 Modern Leads Generation tools for Startups

Lead generation is the process of attracting and capturing interest from potential customers (leads) for a product or service. The goal of lead generation is to initiate consumer interest or inquiry into products or services offered by a business. Leads can be generated through various marketing and advertising efforts, both online and offline. Here’s a … Read more

ALX Ghana Street Campaign is the Best so far, this Year

ALX Ghana’s marketing campaign, coupled with its impactful training programs and strategic partnerships, has not only transformed the tech education landscape in Ghana but also set a precedent for quality education and skill development across the continent. As Africa’s population continues to grow, initiatives like ALX will play a crucial role in unlocking the continent’s potential and shaping its future as a global leader in technology and innovation.

Marketing Data: The Lifeblood of Business and How to Harness Its Power Effectively

Many charts and graphs. Reflection light and flare. Concept image of data gathering and statistical working.

Marketing data stands as the lifeblood, offering invaluable insights that can drive informed decision-making and fuel growth. This blog post explores the pivotal role marketing data plays in today’s competitive market and outlines strategies for harnessing its power effectively. For us to understand things perfectly lets look at Marketing data, What is it? Marketing data … Read more

Social Media Evolution: Navigating the Shifting Landscape with Strategic Finesse

Sankt-Petersburg, Russia, May 10, 2018: Facebook Ads application icon on Apple iPhone X screen close-up. Facebook Business app icon. Facebook Ads mobile application. Social media network

The era of social platforms being significant traffic drivers to publisher and brand websites has given way to a new era where platforms aim to retain eyeballs and engagement within their digital walls. Constant algorithm changes, legal challenges, potential costs, and the ephemeral nature of trending platforms add complexity to social media strategy. Michael Brenner, … Read more

Growing Together: A Guide to Connecting with Your Audience in 2024

When it comes to building an audience, it’s not just about numbers—it’s about building real connections. Audience building refers to the strategic and intentional process of cultivating a group of individuals who engage with and show interest in a particular brand, content creator, or message. It goes beyond mere numerical metrics and focuses on establishing … Read more