As industries evolve, so must sales strategies. In the dynamic landscape of today, Artificial Intelligence (AI) is emerging as a game-changer for sales teams looking to break into new territories. In this exploration, we’ll delve into examples of AI in sales, specifically focusing on the transformative role of generative AI and the overarching AI sales … Read more
WhatsApp Channels are creating quite a stir in the messaging app world. They are essentially one-way broadcast tools that let admins send text, photos, videos, stickers, and polls to a wide audience. The unique twist? Your followers can’t shoot a reply or message the channel admins directly. Instead, they can express their feelings about the … Read more
In the bustling markets of Accra and the serene villages of the other regions, a powerful tool has emerged as a linchpin for business communication – WhatsApp Business. As we delve into the digital fabric of Ghana’s business landscape, the significance of WhatsApp Business becomes palpable, offering a dynamic platform that fosters seamless interactions, customer … Read more
Ad Dynamo by Aleph, the exclusive media buying extension for major platforms in Africa, has announced the appointment of José Gonsalves as its new Managing Director for East Africa. With over 15 years of experience in the digital media industry, Gonsalves brings a wealth of expertise to his new role, overseeing the suite of platforms … Read more
Ghana’s decision to sign the Council of Europe Second Additional Protocol to the Convention on Cybercrime, known as the Budapest Convention, has been hailed as a crucial step in combating cybercrime, according to Albert Antwi-Boasiako, the Director-General of the Cyber Security Authority (CSA). The protocol equips law enforcement authorities with vital tools to protect Internet … Read more
In a move aimed at bolstering revenue and taxing digital platforms, the government of Ghana has implemented a 21 percent Value Added Tax (VAT) on advertisements run on the social media giant, Facebook. The new charge is set to take effect from August 1, 2023, and will apply to both business and personal advertisements. Government’s … Read more
The National Communication Authority (NCA) has taken a significant step towards fostering a level playing field and encouraging infrastructure investment for the deployment of 4G networks by non-Significant Market Power (SMP) operators. In a recent statement issued in Accra, the NCA announced the introduction of technology neutrality as a remedy to address SMP concerns, correct … Read more
In a significant move to support creators, Twitter has rolled out its ad-revenue-sharing program, with eligible Blue subscribers already reaping the benefits. The initiative, first announced by Elon Musk in February, had been shrouded in mystery, but now, the details of how it works are coming to light. According to a tweet announcing the program, … Read more
AdSense is a popular advertising program provided by Google that allows website owners and content creators to monetize their online platforms. This article will walk you through the process of creating an AdSense account, enabling you to start earning revenue from your digital content. Understanding AdSense Requirements Before you dive into creating an AdSense account, … Read more
MTN Cote D’Ivoire to Introduce 5G Services by January 2024, Aligning with Africa Cup of Nations MTN Cote D’Ivoire, one of the major telecommunications players in the country, has announced its plans to launch 5G services by January 2024. The company aims to make the high-speed network available in time for the start of the … Read more