Here, we bring you a collection of thought-provoking opinion articles that delve into the latest trends, strategies, and controversies in the world of marketing. Our contributors, industry experts, and influential voices share their unique perspectives, challenging conventional wisdom and sparking conversations.
5 Ways To Define Target Audience For Your Business In the world of business, defining your target audience is one of the most important tasks to effectively deploying your marketing strategy. In fact, a marketing strategy is defined according to the market niche or the particular segment of the market you want to capitalize on. … Read more
Social media retailing is the new trend now. Everyone is officially or unofficially selling a product online using social media accounts since it’s the easiest way to present goods to a wide range of consumers. The products range from cosmetics to electronics. You can actually get everything you want to buy by just visiting Instagram, … Read more
5 New Business Ideas in Africa There is no doubt Africa is a land of great opportunities. Whether you are in the diaspora considering a return to the motherland or you reside on the continent and want to start a business, these new business ideas in Africa will be of great help. We have tried … Read more
Top 5 Proven Strategies For Marketing A Retail Business In Ghana. One of the most frequent questions I get asked is how to market a retail business. Instead of giving a straightforward answer, I ask one question, “who are your ideal customers?” Most people don’t have a precise answer to this simple question. If you … Read more
Top 5 Businesses You Can Do In Ghana With Less Than 500 Cedis. Has the pandemic left your finances in chaos? Are you struggling to keep up with piles of bills? Do your business ideas need a huge capital to take off? Do you have a little less than 500 Cedis to spare? Well, we … Read more
Top 4 Reasons Why Every Business Must Be On Social Media. Social media is one of the most powerful inventions the world has seen. For the past two decades, social media has redefined how humans relate to each other. And businesses fully depend on human relations too. Social media platforms such as Facebook, Youtube, Linked … Read more
This post seeks to encourage retailers to welcome reviews since they cannot do away with them. So far as they are selling online, customers will have no option than to give their opinions on their customer services and products. There are two sides of the same coin when it comes to reviews, it can be … Read more
The main essence of marketing is to attract customers to a business. Marketing is therefore explained as an action businesses take towards promoting and increasing the sales of their products or services. This can be done by advertising or doing market research. Market Research is what educates a brand on Market Demand and helps the … Read more
5 Reasons Every Business Needs a Marketing Strategy. All over the world, businesses are built on systems and structures. These systems and structures guide the growth and sustainability of such businesses. One of the most important systems for any business in the world is Marketing. Firms and establishments of all kinds and sizes are developing … Read more
Staring down at two different brands of a beverage on the shelf of a supermarket, I was contemplating on either quality or quantity. Two different brands, different volumes, the difference in quality yet the same price. The first beverage is 300ml, a product of high quality and the stated price is 10.00 Ghana Cedis. The … Read more