Imagine seeing an ad that makes you feel happy, excited, or even emotional. Well, that’s the magic of emotional advertising! It’s when ads try to connect with your feelings to make you remember them or want to buy something. The advertising landscape is constantly evolving, adapting to emerging trends, technologies, and cultural shifts. One of … Read more
Marketing – it’s a word that often conjures up images of ad agencies, catchy slogans, and big budgets. But in reality, marketing is an essential component of virtually everything we do in the business world. Whether you’re an entrepreneur, a product developer, or a creative artist, understanding the fundamentals of marketing can be your ticket … Read more
THE ULTIMATE GUIDE TO INSTAGRAM MARKETING. The invention of Instagram in 2010 wasn’t particularly a big deal. It was like any other social media platform. The idea was to create a platform where people Share selfies, pictures of foods and pets. Almost a decade later, Instagram transformed its algorithm to be a leading digital marketing … Read more
5 Ways To Define Target Audience For Your Business In the world of business, defining your target audience is one of the most important tasks to effectively deploying your marketing strategy. In fact, a marketing strategy is defined according to the market niche or the particular segment of the market you want to capitalize on. … Read more
Top 5 Proven Strategies For Marketing A Retail Business In Ghana. One of the most frequent questions I get asked is how to market a retail business. Instead of giving a straightforward answer, I ask one question, “who are your ideal customers?” Most people don’t have a precise answer to this simple question. If you … Read more