After over a decade of freelancing, transitioning to an in-house role comes with a lot of changes—from adjusting to office politics to managing your work-life balance. But let’s address a more sensitive, yet equally important, topic: where do you go to fart in an office environment? It’s a question that many may chuckle at, but … Read more
As artificial intelligence continues to revolutionize industries, advertising professionals are increasingly questioning which roles are most resistant to automation. In a landscape where AI is capable of generating visuals, writing content, and analyzing data, certain positions are more vulnerable to being overtaken by machines. Among the roles most often debated—Art Direction, Copywriting, Creative Brand Management, … Read more
First off, congratulations on earning your certification in programmatic advertising! It sounds like you’ve got a solid foundation in creative design, which is a great starting point for making the transition into programmatic advertising. While it might seem like a big leap, your background in developing HTML and video ads, along with experience using ad-serving … Read more
In advertising, in our industry, where creativity meets strategy, the question of dress code is often a topic of debate. Whether you’re working at a boutique agency or a global powerhouse, how you present yourself can influence perceptions, impact client relations, and even affect the internal culture of your workplace. What’s the Norm? Dress codes … Read more
When it comes to showcasing your portfolio as a creative, deciding how to present multiple projects for the same client can be a bit tricky. Both approaches—one project per page and combining multiple projects on one page—have their pros and cons, so it ultimately depends on what you want to emphasize. One Project Per Page … Read more
YouTube has become an indispensable platform for businesses looking to reach and engage their target audience. With over 2 billion monthly active users, YouTube offers a wealth of opportunities for advertisers to create impactful campaigns that resonate with viewers. Here are 16 YouTube advertising ideas to help you effectively reach and engage your audience: Tutorials … Read more
Neubrutalism in modern advertising represents a shift towards a more raw, unpolished, and authentic aesthetic, resonating with contemporary audiences who value transparency and authenticity. My first encounter with Neubrutalism happened on Gumroad, a platform I frequently explore for creative inspiration and innovative products. What started as a casual browsing session quickly turned into a deep … Read more
ALX Ghana’s marketing campaign, coupled with its impactful training programs and strategic partnerships, has not only transformed the tech education landscape in Ghana but also set a precedent for quality education and skill development across the continent. As Africa’s population continues to grow, initiatives like ALX will play a crucial role in unlocking the continent’s potential and shaping its future as a global leader in technology and innovation.
As the torch passes from one generation to the next, content marketers face a new challenge—connecting with Generation Z, the digitally native and socially conscious cohort that is reshaping the landscape. Understanding the ABCs of engaging Generation Z isn’t just a strategy; it’s a necessity for any content marketer navigating the ever-evolving world of digital … Read more
Midjourney is a great new generative AI tool that can turn users wildest text descriptions into stunning works of art. Think of it as a powerful magic brush wielded by artificial intelligence, able to paint fantastical landscapes, dreamlike portraits, and everything in between. The seeds of Midjourney were sown in August 2021, when David Holz … Read more