When it comes to showcasing your portfolio as a creative, deciding how to present multiple projects for the same client can be a bit tricky. Both approaches—one project per page and combining multiple projects on one page—have their pros and cons, so it ultimately depends on what you want to emphasize.
One Project Per Page
- Pros:
- Each project gets its own spotlight, allowing the viewer to fully absorb the details and impact of each individual piece.
- It’s easier to highlight the unique aspects of each project without them competing for attention.
- If a particular project is especially strong or aligns closely with the viewer’s needs, this approach ensures it stands out.
- Cons:
- It might make your portfolio longer and potentially repetitive if the projects are similar.
- It can feel more disjointed, especially if the projects are part of a cohesive campaign or body of work.
Multiple Projects on One Page
- Pros:
- Demonstrates a sustained relationship with the client, showing that they trust you for multiple projects.
- Provides context, especially if the projects are interconnected or part of a broader campaign.
- Can create a more dynamic and narrative-driven presentation, allowing you to tell the story of your work with that client.
- Cons:
- There’s a risk that the viewer might gloss over some of the details if everything is grouped together.
- It might be harder to highlight the nuances of each project, as they’re competing for attention on the same page.
Best of Both Worlds?
If you’re torn between the two approaches, consider a hybrid strategy:
- Lead with a Key Project: Start with the most impactful or relevant project on its own page to grab attention.
- Follow with a Grouped Page: Then, showcase the remaining projects on a subsequent page, providing an overview that demonstrates the breadth of your work with that client. This allows you to make sure the most critical project gets noticed while still showing the ongoing relationship.
Ultimately, your decision should align with your goals for the portfolio and the story you want to tell about your work. If showing a long-term relationship with a client is important, combining projects might be the way to go. But if each project has its own strong merits, giving them their own space could be more effective.