Here’s How to sign up for Threads

Meta’s Twitter clone app, Threads, surprised users with an early launch, surpassing expectations. Here’s a step-by-step guide to get started: Meta’s Twitter clone app, Threads, surprised users with an early launch, surpassing expectations. Here’s a step-by-step guide to get started: Download the Threads app from the Google Play Store or Apple Store, available for free … Read more

The Enduring Influence of Traditional Branding: Building Strong Brands with Timeless Marketing Tactics

travel advertising billboard mockup on highway

In the ever-evolving realm of marketing, one can easily become captivated by the magnetic pull of the newest digital trends. Yet, we mustn’t disregard the lasting impact of traditional branding methods. Within this blog post, we shall delve into the timeless marketing strategies that have weathered the storm of time, faithfully contributing to the fortification … Read more

Tapping into Consumer Sentiment: The Power of Nostalgic Marketing

low angle photo of people waiting for the red bus to pass

In today’s fast-paced digital world, marketers are constantly seeking innovative ways to engage and connect with their target audience. However, amidst the ever-changing landscape of trends and technologies, one strategy has remained steadfast and effective: nostalgic marketing. Nostalgia has a unique ability to transport us back to cherished memories, evoking warm emotions and creating a … Read more

10 Effective Marketing Tips for Local Shops in Africa: Boost Sales and Build Community Engagement (2023)

convenience store building facade with signboards in night city

Marketing plays a crucial role in the success of any business, including local shops in Africa. In a competitive market, effective marketing strategies can help local shops attract customers, build brand awareness, and drive sales. Here are some actionable marketing tips specifically tailored for local shops in Africa; Embrace Local Culture and Identity Celebrate the … Read more

10 Powerful AI Tools Revolutionizing Marketing Strategies

chatgpt

Artificial Intelligence (AI) has swiftly emerged as a game-changer in various industries, and marketing is no exception. With its ability to analyze massive amounts of data, identify patterns, and make predictions, AI has become an invaluable tool for marketers seeking to enhance their strategies and deliver personalized experiences to their target audience. In this blog … Read more

“FIX THE COUNTRY” SOCIAL MEDIA CAMPAIGN WORTH IT? REVIEW BY A MARKETER

black man with flag of ghana on city street

  Background The “Fix the Country” demonstration was a campaign led by angry youth due to mismanagement of the economy on the side of the current government, led by various popular and outspoken people like black rasta, Captain Smart and the brain behind the protest Joshua Boye Doe popularly known on social media as Kaly … Read more

The Ultimate Guide To Instagram Marketing (2021)

The Ultimate Guide To Instagram Marketing (2021)

THE ULTIMATE GUIDE TO INSTAGRAM MARKETING.  The invention of Instagram in 2010 wasn’t particularly a big deal. It was like any other social media platform. The idea was to create a platform where people Share selfies, pictures of foods and pets.  Almost a decade later, Instagram transformed its algorithm to be a leading digital marketing … Read more

5 WAYS TO BECOME GOOD AT DIGITAL MARKETING

person holding iphone showing social networks folder

The year is 2021, the world is moving fast, our lives are much more intertwined with the digital world than they were even ten years ago. In fact, over half – 53% – of the world’s population can currently access the internet from various mobile devices, with 42% of people having access to the internet. … Read more