10 Powerful AI Tools Revolutionizing Marketing Strategies

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Artificial Intelligence (AI) has swiftly emerged as a game-changer in various industries, and marketing is no exception. With its ability to analyze massive amounts of data, identify patterns, and make predictions, AI has become an invaluable tool for marketers seeking to enhance their strategies and deliver personalized experiences to their target audience. In this blog … Read more

“FIX THE COUNTRY” SOCIAL MEDIA CAMPAIGN WORTH IT? REVIEW BY A MARKETER

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  Background The “Fix the Country” demonstration was a campaign led by angry youth due to mismanagement of the economy on the side of the current government, led by various popular and outspoken people like black rasta, Captain Smart and the brain behind the protest Joshua Boye Doe popularly known on social media as Kaly … Read more

The Ultimate Guide To Instagram Marketing (2021)

The Ultimate Guide To Instagram Marketing (2021)

THE ULTIMATE GUIDE TO INSTAGRAM MARKETING.  The invention of Instagram in 2010 wasn’t particularly a big deal. It was like any other social media platform. The idea was to create a platform where people Share selfies, pictures of foods and pets.  Almost a decade later, Instagram transformed its algorithm to be a leading digital marketing … Read more

5 WAYS TO BECOME GOOD AT DIGITAL MARKETING

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The year is 2021, the world is moving fast, our lives are much more intertwined with the digital world than they were even ten years ago. In fact, over half – 53% – of the world’s population can currently access the internet from various mobile devices, with 42% of people having access to the internet. … Read more

Top 5 Ways To Define Target Audience For Your Business

Top 5 Ways To Define Target Audience For Your Business

5 Ways To Define Target Audience For Your Business In the world of business, defining your target audience is one of the most important tasks to effectively deploying your marketing strategy.  In fact, a marketing strategy is defined according to the market niche or the particular segment of the market you want to capitalize on. … Read more

5 Small Budget Marketing Ideas With a Big Impact

5 Small Budget Marketing Ideas With a Big Impact

The main essence of marketing is to attract customers to a business. Marketing is therefore explained as an action businesses take towards promoting and increasing the sales of their products or services. This can be done by advertising or doing market research. Market Research is what educates a brand on Market Demand and helps the … Read more

5 Reasons Every Business Needs a Marketing Strategy in 2024

5 Reasons Every Business Needs a Marketing Strategy

5 Reasons Every Business Needs a Marketing Strategy. All over the world, businesses are built on systems and structures. These systems and structures guide the growth and sustainability of such businesses. One of the most important systems for any business in the world is Marketing. Firms and establishments of all kinds and sizes are developing … Read more