The winning startups of 2026 won’t be those that master the latest TikTok algorithm or AI copywriting tool. There’ll be those who understand a more timeless truth: Advertising works when it respects attention rather than steals it, delivers value rather than demands it, and builds presence rather than just generates clicks.
In the vibrant heart of West Africa, Ghana has long been celebrated for its rich culture, resilient people, and burgeoning economy. Over the past decade, however, an invisible yet powerful force has been transforming daily life across the nation: WhatsApp. This instant messaging app, originally launched in 2009, has evolved from a simple communication tool … Read more
AI Ghana, WhatsApp customer service, digital transformation Ghana, chatbots Africa, customer support tech
What makes a Ghanaian customer truly happy? It’s not always discounts or speed. It’s how they’re treated. Respect and Recognition Ghanaians value respect above efficiency. A customer who feels disrespected will never return, no matter how good your product is. Phrases like “please,” “sorry,” and “thank you” carry emotional weight. The psychology is simple: people … Read more
Customer Service Week is here again, and across Ghana, businesses are sharing hashtags, appreciation posts, and free T-shirts for frontliners. Yet behind the celebration lies a simple question: how far have we really come? In many organisations, “customer service” is still viewed as a polite smile and a calm tone — not as a measurable … Read more
In today’s fast-paced digital landscape, staying ahead in marketing demands efficiency, creativity, and data-driven insights. While Artificial Intelligence (AI) once seemed like a futuristic concept, it has now become an indispensable asset for marketers of all sizes. The good news? You don’t need a hefty budget to harness its power. A growing arsenal of free … Read more
The New Year is a season of transformation. It’s when people reflect on their lives, set ambitious goals, and embrace the idea of starting fresh. For businesses—especially startups—this presents a golden opportunity to connect with your audience on a deeper, more personal level. One of the most effective ways to capitalize on the New Year … Read more
The New Year offers a unique opportunity for startups to refresh their branding, engage customers, and set the tone for the year ahead. It’s a time when people are full of optimism, ready to embrace change, and, more importantly, are actively looking for products and services to help them achieve their resolutions. For startups, this … Read more
With all its sentimental value, the past holds a powerful sway over consumers, often making them yearn for simpler, happier times. This longing for the past, known as nostalgia marketing, is not just a feel-good tool; it’s a proven strategy that can build emotional connections, drive engagement, and boost sales. From the resurrection of ‘80s … Read more
As the crisp October air settles in and jack-o’-lanterns start to flicker on doorsteps, one thing becomes crystal clear—Halloween isn’t just for trick-or-treaters anymore. The holiday has transformed into a major retail event, with businesses across industries conjuring up new ways to capture the Halloween spirit. From themed campaigns to haunted branding, Halloween offers a … Read more