The main essence of marketing is to attract customers to a business. Marketing is therefore explained as an action businesses take towards promoting and increasing the sales of their products or services. This can be done by advertising or doing market research. Market Research is what educates a brand on Market Demand and helps the … Read more
The Securities and Exchange Commission will in the coming months announce an engagement series for sector players in the digital currency space to dialogue on how to regulate the digital coin for transactions in Ghana. Known as the “Fintech roundtable”, it is expected that the outcome of the engagement will help in formulating policies, rules … Read more
Government T-Bills undersubscribed after meeting target last week. After meeting its T-bills sale target for the first time last week since the middle of March 2021, the government has once again returned to the trajectory of under-subscription, signalling low money in circulation. The government was looking to mobilize GH¢791 million for the 91-day and 182-day … Read more
When the first Mobile Money service was launched in Ghana in 2009, the market probably wasn’t ready for full mobile financial services. Around 70 percent of the population was unbanked, that’s according to the World Bank, and only an estimated 35 percent of the population owned a mobile phone. However, the urban-rural divide was a … Read more
Staring down at two different brands of a beverage on the shelf of a supermarket, I was contemplating on either quality or quantity. Two different brands, different volumes, the difference in quality yet the same price. The first beverage is 300ml, a product of high quality and the stated price is 10.00 Ghana Cedis. The … Read more
United Bank for Africa Ghana Ltd. has contributed over US$100,000 to the Ghanaian creative art industry through the production of a 13-episode Ghanaian series titled The Public Figure. The bank’s lifestyle and entertainment channel, RED TV premiered the Ghanaian series on its YouTube channel on May 19, 2021. The official premiere of the series took place at … Read more
The African Continental Free Trade Agreement (AfCFTA) could be considered as the game changer for the post COVID economic recovery and transformation of Ghana, Trade and Industry Minister, Alan Keyermaten has said. According to him, the country can achieve that if it harnesses the numerous benefits of AfCFTA. To harness the benefits of AfCFTA, the … Read more
Prices of goods and services will go up in the coming weeks because of increases in fuel prices and the implementation of new levies captured in the 2021 Budget. However this will be marginal, but may translate into some slight increase in interest rates. Price increases of goods and services slowed down last month as … Read more
Ghana has recorded the lowest year-on-year inflation since the emergence of the COVID-19 pandemic. The inflation rate recorded for the month of April 2021 was 8.5 percent, which is 1.8 percentage points lower than the 10.3 percent recorded in March this year. The figure falls within the medium-term inflation target of 8.0±2 percent. Before the … Read more
FanMilk Plc, the leading producer of nutritious and refreshing milk-based and dairy-based food products, on Friday, May 7, 2021, launched NutriDay zinc fortified yoghurt, for whole family consumption. NutriDay becomes Ghana’s innovative fortified yoghurt and has been developed by FanMilk to meet the growing demand for healthy nutrition that supports the immune system. Apart from … Read more