The winning startups of 2026 won’t be those that master the latest TikTok algorithm or AI copywriting tool. There’ll be those who understand a more timeless truth: Advertising works when it respects attention rather than steals it, delivers value rather than demands it, and builds presence rather than just generates clicks.
In the vibrant heart of West Africa, Ghana has long been celebrated for its rich culture, resilient people, and burgeoning economy. Over the past decade, however, an invisible yet powerful force has been transforming daily life across the nation: WhatsApp. This instant messaging app, originally launched in 2009, has evolved from a simple communication tool … Read more
AI Ghana, WhatsApp customer service, digital transformation Ghana, chatbots Africa, customer support tech
What makes a Ghanaian customer truly happy? It’s not always discounts or speed. It’s how they’re treated. Respect and Recognition Ghanaians value respect above efficiency. A customer who feels disrespected will never return, no matter how good your product is. Phrases like “please,” “sorry,” and “thank you” carry emotional weight. The psychology is simple: people … Read more
In an age of endless ads, one truth has quietly reshaped business success: how you treat your customers is your most powerful marketing tool. The Shift from Advertising to Experience A decade ago, marketing meant exposure: billboards, radio, and influencer deals. Today, marketing means experience. Ghanaians trust reviews, recommendations, and first-hand stories more than slogans. … Read more
In Ghana, the older generation holds an immense amount of untapped potential for brands. They may not be called “Baby Boomers” as in Western contexts, but this demographic—largely aged 60 and above—represents an influential group with spending power that shapes industries like agriculture, real estate, healthcare, and tourism. They’re deeply loyal, not just to the … Read more
In Ghana’s ever-evolving digital landscape, where consumer attention is split across countless platforms, businesses face an important challenge: how to create advertising campaigns that truly stand out. The need for compelling, relevant, and well-timed messages has never been greater, especially for brands looking to connect with diverse audiences across multiple regions. Enter programmatic digital out … Read more
The rapid advancement of artificial intelligence (AI) in marketing has introduced both unprecedented opportunities and significant ethical dilemmas. From automating content creation to analyzing vast amounts of customer data, AI promises to revolutionize how businesses interact with consumers. However, as AI tools become increasingly integrated into marketing strategies, it’s crucial for marketers to consider the … Read more
Coca-Cola’s holiday campaigns have long been iconic, with its “Holidays Are Coming” ad becoming a hallmark of festive nostalgia. However, the 2024 reboot—crafted using generative AI—has sparked significant backlash, leaving many viewers unimpressed. Despite an ambitious creative process involving 10,000 rendered frames, over 40 creatives, and global collaboration, the ad has been criticized for lacking … Read more
Volvo is being celebrated for its recent “For Life” campaign, which has resurfaced this week amidst widespread criticism of Jaguar’s rebrand. The nearly four-minute ad, created for Volvo’s new all-electric SUV, the EX90, highlights the car’s advanced safety features by weaving a heartfelt story of a man learning he is going to be a father … Read more