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Digital print ads remain relevant in 2024, despite the dominance of digital marketing. Several factors contribute to the continued effectiveness of print advertising Why Digital Print Ads Remain Relevant: Challenges Facing Digital Print Ads: Read: The Art of Magazine Ads: More Than Just Glossy Pages Innovative Solutions: Now, Are Digital Print Ads Still Relevant in … Read more
As a seasoned advertising expert, I’ve seen firsthand how CPM (Cost Per Mille) can significantly impact advertising budgets. In this article, we’ll delve into the world of CPM, exploring its effects on ad spend, campaign performance, and ROI. Whether you’re a seasoned marketer or just starting out, understanding CPM is crucial for optimizing your advertising … Read more
Demonstrate your expertise in AdTech with these industry-recognized certifications: 1. Google Marketing Platform Certifications 2. Amazon Advertising Certifications 3. Facebook Blueprint Certifications 4. HubSpot Certifications 5. IAB (Interactive Advertising Bureau) Certifications 6. OpenX Certifications 7. PubMatic Certifications 8. DataXu Certifications 9. AppNexus Certifications 10. Digital Marketing Institute (DMI) Certifications READ: Adtech Toolset: Essential Tools for … Read more
Working in AdTech requires a diverse set of tools to effectively manage and optimize digital advertising campaigns. To thrive in the Adtech industry, you’ll need a versatile toolset. Here’s a comprehensive list of essential tools to get you started: 1. Ad Serving Platforms 2. Demand-Side Platforms (DSPs) 3. Supply-Side Platforms (SSPs) 4. Ad Exchange Platforms … Read more
Malvertising, a growing threat in digital advertising, poses a significant risk to your users’ online safety. This post will explore the dangers of malvertising and provide actionable steps to safeguard your Prebid integration. The Malvertising Menace Malvertising involves exploiting online ads to spread malware, phishing scams, or other cyber threats. These malicious ads can appear … Read more
Visual content is crucial for capturing attention and driving engagement in today’s digital landscape. It can stop scrollers in their tracks, making them more likely to engage with your content, and people remember visual content better than text-only content. Visuals can also evoke emotions, creating a deeper connection with your audience, and convey complex stories … Read more
Originating in Ancient Greece in 776 BC and revived in the 19th century, the Olympic Games are the world’s greatest sporting competition and in the age of social media, brands are constantly looking for ways to engage with trending topics and events to connect with their audience. The Olympics, with its global reach and widespread appeal, … Read more
So, you’ve landed an interview for a Performance Marketing Specialist role with a mobile game producer. Exciting, right? But here’s the catch: you don’t have much experience in the mobile space. Don’t worry—you’re not alone. Whether you’re transitioning from a different area of digital marketing or just stepping into the mobile world, preparation is key. … Read more
To get more granular with your Facebook and Google ad reporting, tracking ad spend and revenue by product or SKU level is definitely achievable, though it requires the right tools and setup. Tools & Methods Google Analytics with Enhanced Ecommerce: Google Ads Conversion Tracking: Facebook Pixel & Custom Conversions: Third-Party Tools: Implementation Reporting & Optimization … Read more
When deciding between a clever, humorous, or emotional brand awareness campaign for a brand, it’s essential to consider how each approach might resonate with your target audience and align with your brand’s values. While there is research indicating that all three types can be effective, emotional appeals often have a more significant impact on brand … Read more