So, you’ve landed an interview for a Performance Marketing Specialist role with a mobile game producer. Exciting, right? But here’s the catch: you don’t have much experience in the mobile space. Don’t worry—you’re not alone. Whether you’re transitioning from a different area of digital marketing or just stepping into the mobile world, preparation is key. Here’s how you can set yourself up for success.
1. Master the Mobile Marketing Basics
Before you walk into that interview, make sure you have a solid understanding of mobile marketing fundamentals. Familiarize yourself with key performance indicators like:
- CPI (Cost Per Install)
- LTV (Lifetime Value)
- ROAS (Return on Ad Spend)
These metrics are the bread and butter of mobile marketing. Demonstrating your understanding of these concepts will show that you’re ready to drive results.
Also, get a grip on user acquisition strategies that are unique to the mobile space, such as social media advertising, in-app ads, and influencer collaborations. Your knowledge here will be crucial when discussing how you can contribute to the company’s growth.
2. Do Your Homework on Their Games
One of the best ways to prepare is to get hands-on experience with the company’s products. Download and play a few of their games to understand the user experience. Pay attention to:
- Gameplay mechanics
- User interface
- Monetization strategies
Next, check out their app store listings. Look at the keywords they’re using, the reviews and ratings they’re getting, and any updates they’ve made recently. This will give you insights into their current App Store Optimization (ASO) efforts and where you might suggest improvements.
3. Be Tool-Savvy
You’ve already taken a great step by exploring AppsFlyer, a key tool in mobile marketing. But don’t stop there. Be ready to discuss how you would use AppsFlyer to track and optimize campaign performance. It’s also a good idea to familiarize yourself with other popular mobile marketing tools like:
- Adjust
- Branch
- Kochava
Being able to speak confidently about these tools will position you as someone who’s ready to hit the ground running.
4. Prepare for Data-Driven Discussions
Performance marketing is all about the numbers. Expect questions about how you analyze and optimize campaign performance. Be ready to share examples of how you’ve used data to make decisions in your previous roles, even if those roles weren’t in the mobile space. Discussing your approach to A/B testing, audience segmentation, and ROI analysis will help you shine.
5. Emphasize Transferable Skills
If your mobile experience is limited, focus on your broader digital marketing expertise. Highlight your strengths in:
- Campaign management
- A/B testing
- Audience segmentation
These skills are highly transferable to mobile marketing, and they’ll show that you’re capable of making a significant impact from day one.
6. Ask Insightful Questions
Interviews are a two-way street. Show your interest in the role by asking thoughtful questions, such as:
- “What are the biggest challenges you’re currently facing in mobile marketing?”
- “How do you approach user acquisition and retention?”
These questions will not only demonstrate your enthusiasm but also show that you’re thinking critically about how you can contribute to the team.
7. Bring the Passion
Finally, don’t underestimate the power of enthusiasm. Express your genuine interest in mobile gaming and your eagerness to join the company. Passion is contagious, and it’s often what sets candidates apart.
In conclusion, with the right preparation, you can confidently walk into your Performance Marketing Specialist interview and make a strong impression—even if you’re new to mobile marketing. By mastering the basics, doing your homework on their games, being tool-savvy, and emphasizing your transferable skills, you’ll be well on your way to landing that dream job. Good luck!