Working in AdTech requires a diverse set of tools to effectively manage and optimize digital advertising campaigns.
To thrive in the Adtech industry, you’ll need a versatile toolset. Here’s a comprehensive list of essential tools to get you started:
1. Ad Serving Platforms
- Google Ad Manager (GAM)
- Amazon Associates
- OpenX
- Smart AdServer
2. Demand-Side Platforms (DSPs)
- DataXu
- MediaMath
- AppNexus
- The Trade Desk
3. Supply-Side Platforms (SSPs)
- PubMatic
- Rubicon Project
- OpenX
- Yieldlab
4. Ad Exchange Platforms
- Google Ad Exchange
- OpenX Ad Exchange
- Rubicon Project Ad Exchange
5. Data Management Platforms (DMPs)
- Adobe Audience Manager
- Oracle Data Management Platform
- Lotame
- BlueKai
6. Customer Relationship Management (CRM) Tools
- Salesforce
- HubSpot
- Zoho CRM
7. Marketing Automation Tools
- Marketo
- Pardot
- Mailchimp
8. Analytics and Reporting Tools
- Google Analytics
- Adobe Analytics
- Mixpanel
- Tableau
9. Debugging and Testing Tools
- Ad Validator
- AdSense Preview Tool
- Browser DevTools
10. Project Management Tools
- Asana
- Trello
- Jira
- Basecamp
11. Communication and Collaboration Tools
- Slack
- Microsoft Teams
- Zoom
- Skype
12. Security and Fraud Detection Tools
- Integral Ad Science
- DoubleVerify
- Moat
- Forensiq
Read: Protecting Your Users from Malvertising in Prebid Integration
Stay up-to-date with industry trends and continuously update your toolset to remain competitive in the Adtech landscape.