In Instagram advertising, one particular ad stood out, raking in over $20 million. The founder, @thedannybuck, shares valuable insights into the creation and success of this remarkable ad, offering six key lessons. View this post on Instagram A post shared by CRAFTD (@craftdldn) 1. The Toothpaste Principle: Create and Solve Inspired by the Toothpaste Principle, … Read more
Introduction Steve Jobs passed on 12 years ago today, and on this poignant anniversary of Steve Jobs’ passing, we embark on a journey to revisit one of Apple’s most memorable chapters—the “Get a Mac” campaign. Today’s reflection is not just an exploration of advertising history but a tribute to a visionary who forever changed the … Read more
WhatsApp Channels are creating quite a stir in the messaging app world. They are essentially one-way broadcast tools that let admins send text, photos, videos, stickers, and polls to a wide audience. The unique twist? Your followers can’t shoot a reply or message the channel admins directly. Instead, they can express their feelings about the … Read more
Imagine the world of marketing as a huge stage where big companies with giant budgets usually steal the spotlight. Now, picture Coca-Cola’s “Share a Coke” campaign as a shining star in this grand show. It’s not just any ad—it’s like a magical performance that connects with people and teaches entrepreneurs some serious tricks. Instead of … Read more
In marketing, staying ahead of the competition often involves venturing beyond traditional methods. Enter field marketing, a strategic approach that bridges the gap between businesses and their target audiences through direct engagement. In this comprehensive guide, we will delve into the essence of field marketing, elucidate its roles, and explore its far-reaching impact. What is … Read more
If you’re a fishing enthusiast, you’ve likely heard the buzz about chatterbait lures. These versatile baits have gained a strong following in the angling community for their ability to attract a wide range of fish species. In this article, we’ll dive into the world of chatterbait social media, exploring what it is, how to use … Read more
Advertising has undergone a remarkable transformation. Gone are the days of manually managing ad campaigns and hoping for the best. Welcome to the world of automatic advertising, a game-changer that leverages technology and data to make advertising smarter, more efficient, and more effective. In this article, we’ll break down the basics of automatic advertising, how it works, and provide real-world examples to help you grasp this exciting marketing frontier.
1. Facebook Q2 User Stats Meta’s Q2 2023 earnings report brings some interesting insights for marketers. Despite all the headlines suggesting Facebook’s decline, the numbers paint a different picture. In June 2023, Facebook boasted 2.06 billion daily active users, marking a 5% increase from the previous year. Moreover, the platform reached a staggering 3.03 billion … Read more
Marketing – it’s a word that often conjures up images of ad agencies, catchy slogans, and big budgets. But in reality, marketing is an essential component of virtually everything we do in the business world. Whether you’re an entrepreneur, a product developer, or a creative artist, understanding the fundamentals of marketing can be your ticket … Read more
5 Reasons Every Business Needs a Marketing Strategy. All over the world, businesses are built on systems and structures. These systems and structures guide the growth and sustainability of such businesses. One of the most important systems for any business in the world is Marketing. Firms and establishments of all kinds and sizes are developing … Read more