In Instagram advertising, one particular ad stood out, raking in over $20 million. The founder, @thedannybuck, shares valuable insights into the creation and success of this remarkable ad, offering six key lessons. View this post on Instagram A post shared by CRAFTD (@craftdldn) 1. The Toothpaste Principle: Create and Solve Inspired by the Toothpaste Principle, … Read more
In the ever-evolving landscape of marketing, harnessing the power of artificial intelligence (AI) has become a game-changer. From boosting customer reviews to refining email subject lines, here are 10 AI-generated prompts that can elevate your marketing strategy to new heights. 1. Generating Positive Reviews: Tailored Questions for Satisfied Customers Begin by crafting five questions designed … Read more
Introduction Steve Jobs passed on 12 years ago today, and on this poignant anniversary of Steve Jobs’ passing, we embark on a journey to revisit one of Apple’s most memorable chapters—the “Get a Mac” campaign. Today’s reflection is not just an exploration of advertising history but a tribute to a visionary who forever changed the … Read more
Customer Care Week presents a golden opportunity for marketers to amplify brand loyalty and foster a positive customer experience. Here are strategic marketing ideas to make this Customer Care Week a resounding success: Brand Appreciation Campaign Launch a special brand appreciation campaign, highlighting the dedication of your customer service teams. Utilize social media, email marketing, … Read more
B2B just means business-to-business. Imagine this: instead of a company selling cool sneakers to you (that’s B2C or business-to-consumer), it’s like companies are selling cool stuff to other companies. Now, the omni channel part is like magic—companies making sure they sell their stuff in loads of different ways. Like, they might have a website, a … Read more
Imagine the world of marketing as a huge stage where big companies with giant budgets usually steal the spotlight. Now, picture Coca-Cola’s “Share a Coke” campaign as a shining star in this grand show. It’s not just any ad—it’s like a magical performance that connects with people and teaches entrepreneurs some serious tricks. Instead of … Read more
In marketing, staying ahead of the competition often involves venturing beyond traditional methods. Enter field marketing, a strategic approach that bridges the gap between businesses and their target audiences through direct engagement. In this comprehensive guide, we will delve into the essence of field marketing, elucidate its roles, and explore its far-reaching impact. What is … Read more
In today’s digital age, businesses must evolve to meet the ever-changing demands of consumers. One such evolution is the advent of omnichannel marketing, a strategy that has transformed the way brands engage with their audiences. In this comprehensive guide, we’ll unravel the concept of omnichannel marketing, provide real-world examples, explore its four key pillars, and … Read more
The Digital Inheritance Younger generations who grew up with technology are about to inherit a ton of money from their parents. This means they’ll have a lot to spend, and smart marketers will want to reach them where they spend it—online. The Scale of the Internet Imagine the Internet as this gigantic playground, and some … Read more
1. Facebook Q2 User Stats Meta’s Q2 2023 earnings report brings some interesting insights for marketers. Despite all the headlines suggesting Facebook’s decline, the numbers paint a different picture. In June 2023, Facebook boasted 2.06 billion daily active users, marking a 5% increase from the previous year. Moreover, the platform reached a staggering 3.03 billion … Read more