In business-to-business (B2B) transactions, relationships and strategies intertwine, and the role of a B2B marketing agency becomes crucial. Let’s embark on a journey to unravel the mysteries of these agencies, understand their digital counterparts, and equip you with the knowledge to choose the right partner for your B2B marketing endeavours. 1. What Does a B2B … Read more
Running a small business is like steering a ship through uncharted waters, and in this vast sea of challenges, marketing emerges as the compass guiding your brand to success. But how do you navigate these marketing waters on a tight budget? Fear not, intrepid entrepreneur, because we’re about to break down the secrets of creating … Read more
So, you’re a startup founder, and your marketing budget is currently doing a stellar impression of a tumbleweed rolling by? Fear not, fellow hustler! We’ve got a wild, yet surprisingly effective, approach to get your B2B game on point. Brace yourself for the millennial-approved guide to making waves without breaking the bank. 1. Dive into … Read more
When it comes to creating a business logo that really speaks to your audience, you need to think like a marketer. It’s all about carefully considering the important factors that will help your logo effectively convey your brand message. Don’t worry, we’ve got you covered with this handy guide to help you whip up a … Read more
In Instagram advertising, one particular ad stood out, raking in over $20 million. The founder, @thedannybuck, shares valuable insights into the creation and success of this remarkable ad, offering six key lessons. View this post on Instagram A post shared by CRAFTD (@craftdldn) 1. The Toothpaste Principle: Create and Solve Inspired by the Toothpaste Principle, … Read more
In the ever-evolving landscape of marketing, harnessing the power of artificial intelligence (AI) has become a game-changer. From boosting customer reviews to refining email subject lines, here are 10 AI-generated prompts that can elevate your marketing strategy to new heights. 1. Generating Positive Reviews: Tailored Questions for Satisfied Customers Begin by crafting five questions designed … Read more
Introduction Steve Jobs passed on 12 years ago today, and on this poignant anniversary of Steve Jobs’ passing, we embark on a journey to revisit one of Apple’s most memorable chapters—the “Get a Mac” campaign. Today’s reflection is not just an exploration of advertising history but a tribute to a visionary who forever changed the … Read more
Customer Care Week presents a golden opportunity for marketers to amplify brand loyalty and foster a positive customer experience. Here are strategic marketing ideas to make this Customer Care Week a resounding success: Brand Appreciation Campaign Launch a special brand appreciation campaign, highlighting the dedication of your customer service teams. Utilize social media, email marketing, … Read more
B2B just means business-to-business. Imagine this: instead of a company selling cool sneakers to you (that’s B2C or business-to-consumer), it’s like companies are selling cool stuff to other companies. Now, the omni channel part is like magic—companies making sure they sell their stuff in loads of different ways. Like, they might have a website, a … Read more
Imagine the world of marketing as a huge stage where big companies with giant budgets usually steal the spotlight. Now, picture Coca-Cola’s “Share a Coke” campaign as a shining star in this grand show. It’s not just any ad—it’s like a magical performance that connects with people and teaches entrepreneurs some serious tricks. Instead of … Read more