After nearly a decade working agency side, transitioning to a brand-side role in social media can seem like an intriguing but daunting prospect. Many professionals in the agency world wonder if their skills and experiences align with brand-side positions and if these roles can be remote. Here’s a guide to understanding brand-side social media roles, … Read more
By definition, work-life balance involves the minimization of work-related stress, and the establishing of a stable and sustainable way to work while maintaining health and general well-being. Balancing work and life in this fast-paced world of digital marketing can be challenging, and having ADHD can add an extra layer of complexity. The constant demand to stay … Read more
Originating in Ancient Greece in 776 BC and revived in the 19th century, the Olympic Games are the world’s greatest sporting competition and in the age of social media, brands are constantly looking for ways to engage with trending topics and events to connect with their audience. The Olympics, with its global reach and widespread appeal, … Read more
To get more granular with your Facebook and Google ad reporting, tracking ad spend and revenue by product or SKU level is definitely achievable, though it requires the right tools and setup. Tools & Methods Google Analytics with Enhanced Ecommerce: Google Ads Conversion Tracking: Facebook Pixel & Custom Conversions: Third-Party Tools: Implementation Reporting & Optimization … Read more
The social media landscape continues to evolve, influenced by technological advancements, changing consumer behaviors, and innovative content creation. Creators and strategists are identifying several key trends that are expected to shape social media this year. Here’s a look at the top social trends to watch in 2024: 1. Short-Form Video Dominance Short-form video content, popularized … Read more
Lead generation is the process of attracting and capturing interest from potential customers (leads) for a product or service. The goal of lead generation is to initiate consumer interest or inquiry into products or services offered by a business. Leads can be generated through various marketing and advertising efforts, both online and offline. Here’s a … Read more
So, your Facebook page has been feeling a bit neglected lately? Don’t worry, it happens to the best of us. Whether it’s due to changing algorithms, lack of time, or simply running out of fresh ideas, seeing your page’s engagement decline can be disheartening. But fear not! With a bit of strategy and creativity, you … Read more
In modern day online advertising, two prominent models take center stage: Pay-Per-Click (PPC) and Pay-Per-Impression (PPM). While both aim to maximize visibility and impact, they diverge in their approach to charging advertisers. Let’s explore the nuances of each model to help you make an informed decision for your advertising strategy. Pay-Per-Click (PPC): Cost: You incur … Read more
In digital marketing, local businesses are constantly seeking ways to enhance their online visibility and attract more customers. As we step into 2024, the importance of Local SEO has never been more pronounced. This simple guide will help you turbocharge your local presence and double your leads and profits. OnPage SEO: Crafting a Foundation for … Read more
Big changes are on the horizon as Google unveils its latest search ranking algorithm. As the digital landscape experiences a seismic shift, it’s crucial to weather the storm with strategic adaptability. Here’s your guide to not only surviving but thriving in this dynamic environment. Brace for SEO Shift: Anticipate and Adapt The SEO Shift Alert … Read more