A brand’s narrative stands as the cornerstone of its identity, shaping perceptions, fostering connections, and transcending mere product offerings. A well-crafted brand narrative not only communicates what a brand does but delves into the “why” and “how,” creating a cohesive story that resonates with its audience. How to Write a Good Brand Narrative: 1. Uncover … Read more
Kodak chose its name because the founder found the letter K strong, Lego is derived from the Danish “leg godt” meaning “play well,” and WD-40 got its name after acing the formula on the 40th try. The takeaway? Skip the business name generator; creativity is your best ally in crafting the perfect business name.” What … Read more
The terms “logo” and “brand” are sometimes used synonymously in the large field of marketing and advertising, yet they refer to various aspects of a company’s identity. Investing genius Warren Buffet and well-known marketer Seth Godin provide insights that set these two ideas apart. Seth Godin’s Take Godin breaks it down succinctly: “If Nike opened … Read more
Adidas, a titan of sportswear and athletic footwear, sought to redefine the narrative with the “Impossible is Nothing” campaign launched in 2004. Far from being a conventional pitch for products, this campaign aspired to be a cultural force that resonated on a profound level. It surpassed the traditional confines of sports marketing, venturing into the … Read more
Imagine marketing as a vast, always-changing world with many different tools and strategies. In this world, there’s one big and important concept called “Brand Identity.” Think of it like a brand’s personality—what makes it special and how it connects with people who might be interested in what it offers. Now, as a marketer (someone who … Read more