Here, we bring you a collection of thought-provoking opinion articles that delve into the latest trends, strategies, and controversies in the world of marketing. Our contributors, industry experts, and influential voices share their unique perspectives, challenging conventional wisdom and sparking conversations.
Email newsletters are a powerful tool for businesses and individuals to engage with their audience, share updates, and promote products or services. To create visually appealing and professional newsletters, it’s helpful to start with a template that suits your needs. In this blog post, we’ll explore five reliable sources where you can find templates for … Read more
To increase the likelihood of getting a majority of your traffic from Google search, you can follow these best practices for search engine optimization (SEO): Keyword research for Google Search Conduct thorough keyword research to identify the terms and phrases that your target audience is using to search for content related to your website. Incorporate … Read more
Monetizing websites through advertising has become a popular strategy for online content creators, publishers, and bloggers. Two prominent platforms that facilitate this monetization process are Ezoic and Google AdSense. In this article, we will conduct an in-depth comparison of these platforms, analyzing various factors to help you make an informed decision about which one may … Read more
When it comes to increasing CPC (Cost Per Click) in AdSense, there are various strategies that can help maximize your earning potential. In response to our valued reader, John Opoku, we have crafted a personalized guide to address his question directly. By implementing these personalized techniques, John can optimize his AdSense revenue and see a … Read more
When it comes to messaging apps, Meta offers two popular options: Threads and Instagram. While they share similarities, there are important distinctions to consider. Let’s explore the key differences between these two platforms to help you make an informed choice: Threads: Exclusively for Close Friends Threads sets itself apart by prioritizing close friend connections. It … Read more
In recent years, Africa has witnessed a remarkable surge in mobile internet penetration, creating an unprecedented opportunity for advertisers. The proliferation of smartphones and tablets, coupled with the skyrocketing popularity of mobile apps, has paved the way for exponential growth in mobile advertising. This article explores the exciting landscape of mobile advertising in Africa, highlighting … Read more
Blogging has emerged as a powerful medium for sharing information, connecting communities, and fostering dialogue across the African continent. With over 1 million active blogs, Africa is witnessing a growing blogging culture, offering diverse perspectives on topics ranging from technology and business to lifestyle, culture, and travel. In this article, we will explore some of … Read more
Bud Light Faces Brand Identity Crisis Amid Backlash Over Collaboration with Trans Influencer Bud Light, a brand that has long positioned itself as an LGBTQ+ ally, is now grappling with a brand identity crisis following its recent collaboration with trans influencer Dylan Mulvaney. The controversy began when Mulvaney posted a photo on Instagram featuring a … Read more
In the ever-evolving realm of marketing, one can easily become captivated by the magnetic pull of the newest digital trends. Yet, we mustn’t disregard the lasting impact of traditional branding methods. Within this blog post, we shall delve into the timeless marketing strategies that have weathered the storm of time, faithfully contributing to the fortification … Read more
In a world where modern medicine dominates, a Ghanaian startup called HerbalGH is on a mission to celebrate and preserve the ancient wisdom of herbal remedies. With their online marketplace, HerbalGH is revolutionizing access to high-quality, FDA-approved herbal medicines, connecting consumers directly with trusted producers and empowering individuals to take control of their health and … Read more