To increase the likelihood of getting a majority of your traffic from Google search, you can follow these best practices for search engine optimization (SEO):
Keyword research for Google Search
Conduct thorough keyword research to identify the terms and phrases that your target audience is using to search for content related to your website. Incorporate these keywords strategically into your website’s content, including page titles, headings, meta descriptions, and body text.
On-page optimization
Optimize your website’s on-page elements to improve its visibility in search results. This includes optimizing meta tags, using descriptive URLs, using header tags (H1, H2, etc.) to structure your content, and optimizing images with relevant alt text.
Quality content creation
Create high-quality, relevant, and engaging content that addresses the needs and interests of your target audience. Focus on providing value and solving problems through your content. Google prioritizes websites that offer valuable and unique content.
Site structure and navigation
Ensure that your website has a clear and logical structure that makes it easy for both users and search engines to navigate. Use internal linking to establish connections between relevant pages and help search engines discover and index your content.
Mobile Optimization
With the increasing use of mobile devices for internet browsing, it’s crucial to have a mobile-friendly website. Ensure your site is responsive and provides a seamless experience across different screen sizes.
Page load speed
Optimize your website’s performance by minimizing file sizes, leveraging browser caching, and using a content delivery network (CDN) to deliver content faster to users. A fast-loading website improves user experience and can positively impact your search rankings.
Backlinks
Earn high-quality backlinks from reputable and relevant websites. As mentioned earlier, backlinks are an important ranking factor for Google. Focus on creating valuable content that naturally attracts backlinks from other websites in your industry.
Technical SEO
Pay attention to technical aspects such as ensuring proper crawlability, submitting an XML sitemap, optimizing robots.txt file, and using structured data markup (such as Schema.org) to help search engines understand your content better.
Regular updates and fresh content
Regularly update your website with new content to show Google that your site is active and continuously providing value. This can be achieved through blog posts, news updates, or other forms of relevant content.
Monitor and analyze
Keep track of your website’s performance in search results using tools like Google Analytics and Google Search Console. Analyze data, identify trends, and make informed decisions to optimize your SEO strategy further.
It’s important to note that SEO is a long-term strategy, and it takes time to see significant results. Patience, persistence, and a focus on delivering quality content and user experience are key to increasing your website’s organic traffic from Google search.