The Problem with Tiktok as a Startup

PRAGUE, CZECH REPUBLIC - NOVEMBER 22 2018: TikTok mobile video-sharing app company logo on phone screen with internet homepage in background on November 22, 2018 in Prague, Czech republic.

Most people believe TikTok is the highest valued startup currently in the world but I believe we can look at the other side of it. What if it’s just hype? The $75 BILLION valuations. They certainly have some impressive stats: 800 million installs. 500 million monthly active users. (more than Twitter) Users who log into the app … Read more

Social Media Retailing: 4 Setbacks you should know

Social media retailing is the new trend now. Everyone is officially or unofficially selling a product online using social media accounts since it’s the easiest way to present goods to a wide range of consumers. The products range from cosmetics to electronics. You can actually get everything you want to buy by just visiting Instagram, … Read more

MTN MoMo customers in 2020 were saved GHS94 million

Last year was a tough one for all of humanity with the world being ravaged by the raging COVID-19 pandemic. As commercial activities slowed down or in some cases completely ground to a halt in the wake of lockdowns and other such necessary restrictions, many people’s economic strengths took a hit. Ghanaians were not spared … Read more

Government T-Bills undersubscribed after meeting target last week

Government T-Bills undersubscribed after meeting target last week

Government T-Bills undersubscribed after meeting target last week. After meeting its T-bills sale target for the first time last week since the middle of March 2021, the government has once again returned to the trajectory of under-subscription, signalling low money in circulation. The government was looking to mobilize GH¢791 million for the 91-day and 182-day … Read more

Mobile money vendors explore more protection from telcos

When the first Mobile Money service was launched in Ghana in 2009, the market probably wasn’t ready for full mobile financial services. Around 70 percent of the population was unbanked, that’s according to the World Bank, and only an estimated 35 percent of the population owned a mobile phone. However, the urban-rural divide was a … Read more

Quantity Or Quality, A Customer’s Preference

woman holding tomatoes

Staring down at two different brands of a beverage on the shelf of a supermarket, I was contemplating on either quality or quantity. Two different brands, different volumes, the difference in quality yet the same price. The first beverage is 300ml, a product of high quality and the stated price is 10.00 Ghana Cedis. The … Read more