What Does It Take to Become a Top Sales Performer?

sales

Becoming a top sales performer is more than just hitting quotas or closing deals—it’s about mastering a blend of skills, mindset, and strategies that set you apart from the competition. While there’s no one-size-fits-all formula, the following qualities and practices are common among the best in the business. 1. Relentless Drive and Self-Motivation Top sales … Read more

Understanding Account-Based Marketing (ABM): A Comprehensive Guide

Account-Based Marketing (ABM) has emerged as a highly strategic approach in the realm of B2B marketing. Unlike traditional marketing strategies that aim to reach a broad audience, ABM focuses on specific, high-value accounts. This personalized approach can lead to more meaningful engagements and higher conversion rates. In this article, we will delve into the intricacies … Read more

Exploring the Brand Side of Social Media: Navigating a New Career Path

After nearly a decade working agency side, transitioning to a brand-side role in social media can seem like an intriguing but daunting prospect. Many professionals in the agency world wonder if their skills and experiences align with brand-side positions and if these roles can be remote. Here’s a guide to understanding brand-side social media roles, … Read more

Influencer and Creator Partnerships in 2024: The Key to Cutting Through the Noise

As consumers grow increasingly wary of traditional advertising, they are turning to digital creators they trust for product recommendations, advice, and authentic content. In 2024, brands that understand and capitalize on this shift by forging meaningful, long-term influencer partnerships will see significant benefits in brand awareness, credibility, and conversions. The Importance of Authenticity In the … Read more

Balancing Work and Life as a Digital Marketer with ADHD: Strategies for Success

By definition, work-life balance involves the minimization of work-related stress, and the establishing of a stable and sustainable way to work while maintaining health and general well-being. Balancing work and life in this fast-paced world of digital marketing can be challenging, and having ADHD can add an extra layer of complexity. The constant demand to stay … Read more

Navigating the Delicate Art of Flatulence in an Office Setting: A Guide for Former Freelancers

Diverse anaylsts presenting company marketing statistics visualization in business meeting, employees listening to presentation. Office workers in coworking space boardroom at night time

After over a decade of freelancing, transitioning to an in-house role comes with a lot of changes—from adjusting to office politics to managing your work-life balance. But let’s address a more sensitive, yet equally important, topic: where do you go to fart in an office environment? It’s a question that many may chuckle at, but … Read more