Dauda Gumah 
Preparing for a sales interview can be nerve-wracking, especially if you’re a fresher stepping into the world of sales for the first time. To help you ace your interview, here are some common sales interview questions along with sample answers that can guide you in crafting your responses. 1. Can you tell me about yourself? … Read more
Becoming a top sales performer is more than just hitting quotas or closing deals—it’s about mastering a blend of skills, mindset, and strategies that set you apart from the competition. While there’s no one-size-fits-all formula, the following qualities and practices are common among the best in the business. 1. Relentless Drive and Self-Motivation Top sales … Read more
Are you looking to boost your CPM revenue and take your advertising game to the next level? Look no further! In this comprehensive guide, we’ll dive into the top 10 proven strategies to maximize your CPM revenue. 1. Optimize Ad Placement Strategic ad placement is crucial for increasing impressions and engagement. Ensure your ads are … Read more
Hiring your first sales representative for a small agency is a significant step, and the timing of this hire can greatly impact your business’s growth. Here are some key factors to consider when determining the right time to bring on a sales rep: 1. Steady Revenue Stream 2. Capacity to Manage Increased Demand 3. Defined … Read more
Sales can be a demanding profession. With an estimated 2,000 hours spent at work annually, it’s a role that can test even the most dedicated professionals. While it’s often easy to talk about how to excel on your best days, the real challenge lies in how you show up when your energy is low, your … Read more
Account-Based Marketing (ABM) has emerged as a highly strategic approach in the realm of B2B marketing. Unlike traditional marketing strategies that aim to reach a broad audience, ABM focuses on specific, high-value accounts. This personalized approach can lead to more meaningful engagements and higher conversion rates. In this article, we will delve into the intricacies … Read more
After nearly a decade working agency side, transitioning to a brand-side role in social media can seem like an intriguing but daunting prospect. Many professionals in the agency world wonder if their skills and experiences align with brand-side positions and if these roles can be remote. Here’s a guide to understanding brand-side social media roles, … Read more
As consumers grow increasingly wary of traditional advertising, they are turning to digital creators they trust for product recommendations, advice, and authentic content. In 2024, brands that understand and capitalize on this shift by forging meaningful, long-term influencer partnerships will see significant benefits in brand awareness, credibility, and conversions. The Importance of Authenticity In the … Read more
By definition, work-life balance involves the minimization of work-related stress, and the establishing of a stable and sustainable way to work while maintaining health and general well-being. Balancing work and life in this fast-paced world of digital marketing can be challenging, and having ADHD can add an extra layer of complexity. The constant demand to stay … Read more
After over a decade of freelancing, transitioning to an in-house role comes with a lot of changes—from adjusting to office politics to managing your work-life balance. But let’s address a more sensitive, yet equally important, topic: where do you go to fart in an office environment? It’s a question that many may chuckle at, but … Read more