How to Advertise a New Business?

Blank white mock up Media Advertisement at bus stop City street

Advertisement plays a pivotal role in reaching and engaging with potential customers. It serves as a bridge between businesses and their target audience, helping to communicate products, services, and brand messages effectively. In this article, we will explore the art of advertising, the strategies to promote a new business, and how to harness the power … Read more

Radio Advertising in Ghana: Reaching Your Audience with the Power of Sound

Vintage radio tuner

Radio advertising has been a longstanding and powerful marketing tool in Ghana. With its wide reach, cost-effectiveness, and ability to connect with diverse audiences, radio remains a popular medium for advertisers in the country. In this article, we will explore the world of radio advertising in Ghana, its advantages, costs, and the best practices to … Read more

Marketing Tips for Small Businesses in 2023: Thriving in a Dynamic Landscape

marketing business

In 2023, the marketing landscape for small businesses is evolving at a rapid pace. With the advent of new technologies, changing consumer behaviors, and a highly competitive market, it’s crucial for small businesses to adopt effective marketing strategies to stand out from the crowd. In this article, we’ll explore seven actionable marketing tips that will … Read more

101 Marketing Ideas for Small Businesses in Africa: Driving Growth and Success

Marketing in Colorful Alphabets

As a marketing expert with a deep understanding of the African business landscape, I am excited to present 101 innovative and practical marketing ideas tailored specifically for small businesses in Africa. The continent’s vibrant and diverse markets offer ample opportunities for growth, and with the right marketing strategies, small businesses can thrive and achieve remarkable … Read more

The Art of SMS Marketing: Illuminating Ghanaian Businesses’ Path to Customer Base Growth

Mobile phone text message or e-mail

In the dynamic landscape of business, customer engagement and loyalty are essential factors for sustainable growth. In Ghana, where technology is rapidly advancing and mobile phone penetration is increasing, SMS marketing emerges as a smart and creative solution to connect businesses with their target audience. In this article, we will delve into the realm of … Read more

The Power of SMS Marketing: Unlocking the Untapped Potential

Man sending text message and sms with smartphone. Guy texting and using mobile phone late at night in dark. Communication or sexting concept. Finger typing with cellphone keyboard. Light from screen.

SMS marketing is a powerful tool that businesses use to send short and personalized messages directly to people’s phones, promoting their products and services. It’s an effective way to connect with potential customers and build lasting relationships. SMS marketing is a modern marketing technique that uses text messages to connect with potential customers and promote … Read more

How to use email marketing to build relationships with your readers: 11 Best Tips

letter, job, envelope

Email marketing – the smooth talker of the digital marketing world! It’s like the charming Casanova, using emails to woo potential and existing customers. B2C and B2B companies can’t resist its allure, as it helps build brand awareness, stoke customer loyalty, and seal the deal with those conversions. Using email marketing to build relationships with … Read more

Dominate Local Markets: All you need to know about Google My Business and SEM

Perak,Malaysia, November 24 2022: Top view the word Google My Business on a blue background.

In today’s fast-paced digital world, harnessing the power of online visibility is paramount for local businesses looking to thrive and grow. Fortunately, Google My Business (GMB) and Search Engine Marketing (SEM) present two indispensable tools that can catapult local businesses into the spotlight. This article will unravel the secrets to maximizing local business visibility with … Read more