Here, we bring you a collection of thought-provoking opinion articles that delve into the latest trends, strategies, and controversies in the world of marketing. Our contributors, industry experts, and influential voices share their unique perspectives, challenging conventional wisdom and sparking conversations.
Staring down at two different brands of a beverage on the shelf of a supermarket, I was contemplating on either quality or quantity. Two different brands, different volumes, the difference in quality yet the same price. The first beverage is 300ml, a product of high quality and the stated price is 10.00 Ghana Cedis. The … Read more
Apart from the mission of serving customers, the Startup owner’s main focus is to grow in business. Most retailers startups start with very small capital, few customers, probably even as hawkers or stationed in a small stall but with the expectation to grow into a big business in a few years. Unfortunately, it is not … Read more
4 Legal Things You Must Know And Do For Your Startup in Ghana. Startups are fun yet it’s one of the hardest things to do. One of the first things to avoid when starting a business is Legal Issues because it is financially and physically draining. To prevent going through the hassle of being dragged … Read more
I will always choose online shopping to physical shops because of these online shopping advantages. Convenience Online is the new retail trend because of its convenience. First of all, you don’t need to get out of your comfort zone to make a purchase. With the help of the internet, using a smartphone or a computer, … Read more