Dauda Gumah

Addressing the Ethical Challenges: A Framework for Responsible AI Use

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The rapid advancement of artificial intelligence (AI) in marketing has introduced both unprecedented opportunities and significant ethical dilemmas. From automating content creation to analyzing vast amounts of customer data, AI promises to revolutionize how businesses interact with consumers. However, as AI tools become increasingly integrated into marketing strategies, it’s crucial for marketers to consider the … Read more

Growing Social Media Platforms: What’s Next for My Car Repair Business?

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facebook, mouse cursor, social network

In the digital age, social media has emerged as a powerful tool for businesses, and many entrepreneurs are leveraging its potential to boost their visibility and expand their customer base. If you’ve recently experienced a surge in followers and engagement on platforms like Facebook, TikTok, Instagram, and YouTube—especially in the car repair business—you’re likely wondering … Read more

Advertising Career Transitions: From FMCG to Fashion and Beauty

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In today’s fast-paced job market, professionals often find themselves contemplating their career trajectories. As industries evolve, so too do the opportunities and challenges faced by individuals seeking to advance their careers. This is especially true for those working in fast-moving consumer goods (FMCG) who aspire to transition into sectors like fashion and beauty. If you … Read more

Is Omnicom on a Downward Spiral? The Risks Behind Recent Moves

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Omnicom (NYSE: OMC)

Omnicom, one of the world’s largest advertising and marketing conglomerates, has been a powerhouse in the industry for years. Yet, recent developments within the company have raised red flags about its future trajectory. From questionable acquisitions to employee dissatisfaction, a growing sense of instability appears to be looming. Let’s take a closer look at the … Read more

Don’t ignore these 5 Digital Marketing trends in 2024

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Digital marketing is constantly evolving, and instead of relying on generic advice like “stay consistent” or “engage with your audience,” let’s dive into the real trends shaping this year and how you can use them to genuinely grow your business. 1. AI-Powered Personalization is Taking Center Stage Gone are the days of generic ads and … Read more

Celebrating Customer Service Week: Fresh Ideas for Startups

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sales

The weeklong celebration of Customer Service Week is upon us, and it offers a perfect opportunity for startups to showcase their dedication to exceptional service. But how does a young, sprightly business stand out from the crowd? We’ve gathered some timeless ideas that will leave your customers talking—long after the week has ended. 1. Personalized … Read more

The Power of Nostalgia: How to Run a Throwback Marketing Campaign

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With all its sentimental value, the past holds a powerful sway over consumers, often making them yearn for simpler, happier times. This longing for the past, known as nostalgia marketing, is not just a feel-good tool; it’s a proven strategy that can build emotional connections, drive engagement, and boost sales. From the resurrection of ‘80s … Read more

Spooky Strategies: Halloween Marketing Ideas for 2024

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As the crisp October air settles in and jack-o’-lanterns start to flicker on doorsteps, one thing becomes crystal clear—Halloween isn’t just for trick-or-treaters anymore. The holiday has transformed into a major retail event, with businesses across industries conjuring up new ways to capture the Halloween spirit. From themed campaigns to haunted branding, Halloween offers a … Read more

The Power of Persuasion: How Emotional Advertising Sways the Modern Consumer

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In the grand marketplace of human wants and needs, advertising has long been the merchant’s voice. From billboards hawking Coca-Cola in the 1950s to the digital pop-ups of today, advertisements have continually evolved. Yet, despite the many revolutions in how these messages are delivered, the core strategy has remained surprisingly consistent: Appeal not just to … Read more