Dauda Gumah 
The “Made in Ghana, Loved by Ghanaians” campaign by Kasapreko Company Limited, showcasing their flagship product, Alomo Bitters, is pure vibes. The Alomo Bitters is a well-known herbal alcoholic beverage produced by the Kasapreko Company Limited, a Ghanaian beverage manufacturer. It’s a popular and iconic drink in Ghana and other parts of West Africa. Alomo … Read more
In the dynamic world of advertising, ensuring that your print ads hit the mark is essential for capturing your audience’s attention and driving results. But how do you know if your ad is a winner? That’s where ad testing comes in, a crucial process that evaluates the effectiveness of your print advertisements. In this article, … Read more
In marketing, creating a buzz around your product or service is essential. This buzz, often referred to as demand generation, is what gets potential buyers excited and ready to work with you. But, how do you go about generating this demand? What strategies can you employ to make buyers line up to do business with … Read more
Introduction In the ever-evolving world of advertising, print advertising remains a powerful and influential tool for businesses. While digital marketing often takes the spotlight, print advertising offers a unique set of benefits. To truly harness the potential of print campaigns, understanding how to measure their effectiveness is crucial. In this article, we’ll delve into key … Read more
To stay on top of your marketing game, it’s essential to embrace these trends. They are shaping how brands like yours connect with people like us. Ride the wave, and you’ll be a savvy marketer in no time! In our fast-moving digital era, keeping up with the latest trends is crucial for staying on top … Read more
Network marketing, often dubbed multi-level marketing (MLM), has emerged as an enticing opportunity for ambitious individuals in Ghana seeking financial independence. This article aims to guide you through the ins and outs of network marketing in Ghana, answering your burning questions and shedding light on this lucrative industry. How Do I Start Network Marketing in … Read more
X formerly Known as Twitter is now offering a unique opportunity for users to monetize their tweets. This game-changing initiative, officially announced by Elon Musk in July 2023, introduces the Creator Ads Revenue Sharing Program. In this article, we’ll delve into the details of this program and explore how you can leverage it to make … Read more
So, you’ve heard about this thing called “influencer marketing,” and you’re curious about how to dip your toes into this exciting world of social media sorcery. Well, you’re in the right place. We’re about to spill the beans on some influencer marketing tips that even beginners can master. Let’s get to it! 1. Know Thy … Read more