What makes a Ghanaian customer truly happy? It’s not always discounts or speed. It’s how they’re treated. Respect and Recognition Ghanaians value respect above efficiency. A customer who feels disrespected will never return, no matter how good your product is. Phrases like “please,” “sorry,” and “thank you” carry emotional weight. The psychology is simple: people … Read more
In an age of endless ads, one truth has quietly reshaped business success: how you treat your customers is your most powerful marketing tool. The Shift from Advertising to Experience A decade ago, marketing meant exposure: billboards, radio, and influencer deals. Today, marketing means experience. Ghanaians trust reviews, recommendations, and first-hand stories more than slogans. … Read more
5 Reasons Every Business Needs a Marketing Strategy. All over the world, businesses are built on systems and structures. These systems and structures guide the growth and sustainability of such businesses. One of the most important systems for any business in the world is Marketing. Firms and establishments of all kinds and sizes are developing … Read more