The winning startups of 2026 won’t be those that master the latest TikTok algorithm or AI copywriting tool. There’ll be those who understand a more timeless truth: Advertising works when it respects attention rather than steals it, delivers value rather than demands it, and builds presence rather than just generates clicks.
The health of a startup—especially a Ghanaian startup navigating a unique blend of immense opportunity and acute constraint—is measured in its quiet discipline. Its operational sobriety. The trust within its team. The relentless focus on a real problem. Its ethical backbone.
In the vibrant heart of West Africa, Ghana has long been celebrated for its rich culture, resilient people, and burgeoning economy. Over the past decade, however, an invisible yet powerful force has been transforming daily life across the nation: WhatsApp. This instant messaging app, originally launched in 2009, has evolved from a simple communication tool … Read more
Customer Service Week is here again, and across Ghana, businesses are sharing hashtags, appreciation posts, and free T-shirts for frontliners. Yet behind the celebration lies a simple question: how far have we really come? In many organisations, “customer service” is still viewed as a polite smile and a calm tone — not as a measurable … Read more
Ghana has become a hotbed of creative excellence, with numerous agencies pushing the boundaries of innovation and captivating audiences with their remarkable campaigns. In this article, we will delve into the captivating world of advertising in Ghana and explore the top 10 advertising agencies that have left an indelible mark on the industry. From their … Read more
When it comes to increasing CPC (Cost Per Click) in AdSense, there are various strategies that can help maximize your earning potential. In response to our valued reader, John Opoku, we have crafted a personalized guide to address his question directly. By implementing these personalized techniques, John can optimize his AdSense revenue and see a … Read more
Blogging has emerged as a powerful medium for sharing information, connecting communities, and fostering dialogue across the African continent. With over 1 million active blogs, Africa is witnessing a growing blogging culture, offering diverse perspectives on topics ranging from technology and business to lifestyle, culture, and travel. In this article, we will explore some of … Read more
Meta’s new app, Threads, launched earlier than expected and garnered over five million sign-ups in the first four hours. The app resembles Twitter and allows users to create content threads, restrict responses, and add images. Its release coincided with Twitter’s implementation of tweet limits, leading to a surge in searches for deleting Twitter accounts. Advertisers … Read more
Kwame Lal is a remarkable person who is the CEO, CTO, and Co-founder of Cedijob, an innovative freelance platform that is changing the way businesses and individuals connect with independent professionals in Ghana.
Tiktok is no news after it massive engagement during the pandemic, who would have guessed it being popular during the 2016s when it was launched in china. Most people did not know it existed till the pandemic when everyone was home having boring times then it emerged, it was known as musically then till … Read more