customer service Ghana

Why Customer Service Is the New Marketing

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In an age of endless ads, one truth has quietly reshaped business success: how you treat your customers is your most powerful marketing tool. The Shift from Advertising to Experience A decade ago, marketing meant exposure: billboards, radio, and influencer deals. Today, marketing means experience. Ghanaians trust reviews, recommendations, and first-hand stories more than slogans. … Read more

Beyond Smiles: The Real State of Customer Service in Ghana (2025 Outlook)

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Customer Service Week is here again, and across Ghana, businesses are sharing hashtags, appreciation posts, and free T-shirts for frontliners. Yet behind the celebration lies a simple question: how far have we really come? In many organisations, “customer service” is still viewed as a polite smile and a calm tone — not as a measurable … Read more