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Review: Apple’s 2007 ‘Hello’ Campaign

In January 2007, when CEO Steve Jobs unveiled Apple’s plan to release a groundbreaking iPhone in just five months, consumers eagerly awaited a device promising the fusion of iPod features with a smartphone. As June …
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10 Ways to Make Money as a Marketing Student in Ghana

Being a marketing student in Ghana is like embarking on an exciting journey filled with creativity, innovation, and … Read more

Engage in Online Conversations with Speech Bubble Chat Design. Generative AI. Community Building

Crafting Connections: The Art of Community Building for Marketers

Greetings, fellow trailblazers! Today, we’re delving into the realm of community building – a powerful tool that holds … Read more

336169 02: A billboard depicting John Lennon and Yoko Ono promotes Apple Computers August 1, 1998 in Los Angeles, CA. Numerous famous and historical figures are featured in a series of Apple Computer's "Think Different" advertisements including Picasso, Muhammad Ali, Ted Turner and the Dalai Lama. (Photo by Gilles Mingasson/Liaison)

Reviewing Apple’s “Think Different” Campaign: A Timeless Inspiration for Struggling Businesses

Apple’s iconic “Think Different” campaign, launched in 1997, remains one of the most impactful and celebrated advertising initiatives … Read more

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How to measure the ROI of advertising in Ghana

When it comes to advertising, measuring the Return on Investment (ROI) is crucial for businesses to understand the … Read more

Top 5 Proven Strategies For Marketing A Retail Business In Ghana

Top 5 Proven Strategies For Marketing A Retail Business In Ghana (2022)

Top 5 Proven Strategies For Marketing A Retail Business In Ghana. One of the most frequent questions I … Read more

5 Reasons Every Business Needs a Marketing Strategy

5 Reasons Every Business Needs a Marketing Strategy

5 Reasons Every Business Needs a Marketing Strategy. All over the world, businesses are built on systems and … Read more

What is a Brand Storyteller?

The role of a brand storyteller has emerged as a powerful force in connecting with audiences on a … Read more

How to Create a Brand Narrative Like Nike’s 

A brand’s narrative stands as the cornerstone of its identity, shaping perceptions, fostering connections, and transcending mere product … Read more

Review: Apple’s 2007 ‘Hello’ Campaign

In January 2007, when CEO Steve Jobs unveiled Apple’s plan to release a groundbreaking iPhone in just five … Read more

Mobile Web Ghana Commemorates National STEM Day with Girls in STEM Event

Mobile Web Ghana Celebrates National STEM Day with Powerful Girls in STEM Event

On November 8, 2023, Mobile Web Ghana, an NGO dedicated to developing a generation skilled or proficient in … Read more

Ghana Code Club Launches Hopper Dean AI Center

Ghana Code Club Proudly Launches Hopper Dean AI Center in Kwabenya

ACCRA, Ghana 1st December 2023 Ghana Code Club proudly inaugurates Hopper Dean AI Center, situated in the heart of … Read more