Twitter Launches Ad-Revenue-Sharing Program for Creators, Blue Subscribers Already Receiving Payments

In a significant move to support creators, Twitter has rolled out its ad-revenue-sharing program, with eligible Blue subscribers already reaping the benefits. The initiative, first announced by Elon Musk in February, had been shrouded in mystery, but now, the details of how it works are coming to light.

According to a tweet announcing the program, eligible users will receive a share of the ad revenue generated from their posts, starting with replies. Reports from high-profile users indicate that notifications about incoming deposits are being received, with rewards ranging from a few thousand dollars to as much as ten thousand dollars. These payouts are based on ads shown in replies to the content of eligible users.

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Payouts will be cumulative

Elon Musk stated that the initial round of payouts for creators will total $5 million which is about GHS 56 million and will be cumulative from February onwards. This news comes as a welcome development for content creators on the platform, who have eagerly awaited this monetization opportunity.

To participate in the revenue-sharing program, users must meet certain criteria. They need to be Twitter Blue or Verified Organizations subscribers, with a minimum of five million post impressions generated in each of the past three months. Additionally, users must undergo a human review and adhere to the Creator Subscriptions policies. Payouts will be facilitated through a Stripe account, and creators can apply for the program via the Monetization section in their account settings. Twitter also plans to expand eligibility to more creators in the near future, indicating a growing commitment to empowering its user base.

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Limitations to the Content

However, there are limitations to the content that can be monetized through Twitter’s program. Sexual content, pyramid schemes, get-rich-quick schemes, violence, criminal activities, gambling, drugs, and alcohol-related content are strictly prohibited. Furthermore, attempting to monetize copyrighted content that the creator does not own is considered a violation.

These payouts arrive at a challenging time for Twitter, as it faces legal battles, including a lawsuit demanding 500 million dollars in unpaid severance checks. Additionally, Meta, owned by Mark Zuckerberg, has been making efforts to chip away at Twitter’s declining traffic. In the face of these obstacles, the launch of the ad-revenue-sharing program is a significant step forward for Twitter, fostering a stronger relationship with its content creators and potentially attracting new talent to the platform.

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