Marketing Can Breathe New Life into Ghana’s Economic Recovery

The Chartered Institute of Marketing – Ghana (CIMG) has launched the 34th edition of its annual National Marketing Performance Awards to reward excellence in the marketing industry.

The awards, which are held under the theme ‘Marketing: a tool for economic recovery’, are aimed at celebrating marketers who have demonstrated resilience, adaptability and unwavering dedication to the profession in these trying times as the economy is still bouncing back from the COVID-19 pandemic.

Image Source: The Chartered Institute of Marketing – Ghana (CIMG)

The Big Role of Marketing

Speaking at the launch event, CIMG National President Dr. Daniel Kasser-Tee stressed that marketing programmes can play a vital role in the country’s economic recovery.

“By investing in marketing, businesses not only overcome the COVID-19 pandemic’s negative impact but also propel themselves toward sustainable growth in the post-pandemic era,” he said.

Dr. Kasser-Tee pointed out that marketing can help businesses reconnect with their target audience, place focus on changing consumer needs and preferences, and reestablish brand loyalty.

“This can be achieved through robust marketing strategies that are tailored to the specific needs of each business,” he said.

34th CIMG Marketing Performance Awards

The CIMG Awards are recognised as one of the oldest corporate awards events in Ghana, and have maintained their prestige over the years due to their adherence to strict standards and professionalism with a well-structured selection process.

This year’s awards cover six broad competitive areas: including Hall of Fame, Business Orgaisations, Personality, Products, Non-Profit Organisations, and Media and Marketing Communications Organisations.

Vice President-CIMG and Chair of the Awards Planning and Selection Committee, Theordora Osae, assured that this year’s edition – just as has been the case over the past, will be fair and transparent.

“I wish to boldly say that the CIMG takes pride in the several landmark accomplishments, which have greatly contributed toward improvements in organisational and professional performances, and especially so for practicing marketers,” she said.

The 34th CIMG Awards will be held on September 22, 2023, at the Kempinski Hotel in Accra.

About the CIMG

The Chartered Institute of Marketing – Ghana (CIMG) is the leading professional body for marketers in Ghana. It was founded in 1989 with the aim of promoting the highest standards of professional marketing practice in the country.

The CIMG offers a range of professional qualifications and training programmes for marketers, and also provides a forum for networking and professional development.

The CIMG is committed to raising the profile of marketing in Ghana and promoting its role in economic development.

source: cimghana

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